Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002674 | DoorDash | $58.28 | $17.48 | $40.80 | 2026-03-19 14:52:22 |
| TXN-01003648 | DoorDash | $36.94 | $11.08 | $25.86 | 2026-03-19 14:30:34 |
| TXN-01003817 | DoorDash | $52.25 | $15.67 | $36.58 | 2026-03-19 14:24:56 |
| TXN-01003140 | DoorDash | $70.90 | $21.27 | $49.63 | 2026-03-19 14:21:09 |
| TXN-01003566 | DoorDash | $33.15 | $9.94 | $23.21 | 2026-03-19 14:13:20 |
| TXN-01003364 | DoorDash | $46.33 | $13.90 | $32.43 | 2026-03-19 13:59:59 |
| TXN-01003155 | DoorDash | $49.05 | $14.71 | $34.34 | 2026-03-19 13:59:31 |
| TXN-01002980 | DoorDash | $70.05 | $21.01 | $49.04 | 2026-03-19 13:33:20 |
| TXN-01003054 | DoorDash | $73.36 | $22.01 | $51.35 | 2026-03-19 13:32:52 |
| TXN-01002645 | DoorDash | $43.93 | $13.18 | $30.75 | 2026-03-19 13:28:55 |
| TXN-01002922 | DoorDash | $40.85 | $12.26 | $28.59 | 2026-03-19 13:13:35 |
| TXN-01003778 | DoorDash | $53.04 | $15.91 | $37.13 | 2026-03-19 13:01:31 |
| TXN-01003073 | DoorDash | $64.32 | $19.30 | $45.02 | 2026-03-19 12:21:43 |
| TXN-01002848 | DoorDash | $73.35 | $22.00 | $51.35 | 2026-03-19 12:20:47 |
| TXN-01002607 | DoorDash | $74.59 | $22.38 | $52.21 | 2026-03-19 12:13:42 |
| TXN-01003933 | DoorDash | $49.47 | $14.84 | $34.63 | 2026-03-19 12:02:02 |
| TXN-01003772 | DoorDash | $64.71 | $19.41 | $45.30 | 2026-03-19 11:04:38 |
| TXN-01003102 | DoorDash | $58.28 | $17.48 | $40.80 | 2026-03-19 10:47:33 |
| TXN-01002653 | DoorDash | $55.86 | $16.76 | $39.10 | 2026-03-19 10:41:24 |
| TXN-01004002 | DoorDash | $62.50 | $18.75 | $43.75 | 2026-03-19 10:30:39 |
| TXN-01003944 | DoorDash | $84.47 | $25.34 | $59.13 | 2026-03-19 10:19:47 |
| TXN-01003307 | DoorDash | $45.52 | $13.66 | $31.86 | 2026-03-19 10:17:08 |
| TXN-01003323 | DoorDash | $45.67 | $13.70 | $31.97 | 2026-03-19 10:06:45 |
| TXN-01003783 | DoorDash | $84.68 | $25.40 | $59.28 | 2026-03-19 09:14:05 |
| TXN-01002546 | DoorDash | $52.05 | $15.61 | $36.44 | 2026-03-19 08:57:19 |