Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004179 | DoorDash | $63.70 | $19.11 | $44.59 | 2026-04-01 13:32:17 |
| TXN-01006020 | GrubHub | $49.77 | $14.93 | $34.84 | 2026-04-01 13:31:22 |
| TXN-01008437 | Square | $38.43 | $1.11 | $37.32 | 2026-04-01 13:31:16 |
| TXN-01005643 | UberEats | $61.22 | $18.37 | $42.85 | 2026-04-01 13:27:45 |
| TXN-01007696 | Toast | $63.43 | $1.65 | $61.78 | 2026-04-01 13:26:09 |
| TXN-01004911 | UberEats | $36.05 | $10.81 | $25.24 | 2026-04-01 13:25:42 |
| TXN-01008829 | Clover | $50.07 | $1.20 | $48.87 | 2026-04-01 13:25:12 |
| TXN-01007482 | Toast | $35.76 | $0.93 | $34.83 | 2026-04-01 13:25:03 |
| TXN-01005446 | UberEats | $64.61 | $19.38 | $45.23 | 2026-04-01 13:22:16 |
| TXN-01006338 | GrubHub | $77.92 | $23.38 | $54.54 | 2026-04-01 13:20:49 |
| TXN-01004850 | UberEats | $38.44 | $11.53 | $26.91 | 2026-04-01 13:19:13 |
| TXN-01008718 | Square | $52.10 | $1.51 | $50.59 | 2026-04-01 13:19:12 |
| TXN-01003695 | DoorDash | $80.73 | $24.22 | $56.51 | 2026-04-01 13:19:11 |
| TXN-01004088 | DoorDash | $40.60 | $12.18 | $28.42 | 2026-04-01 13:18:55 |
| TXN-01002577 | DoorDash | $66.21 | $19.86 | $46.35 | 2026-04-01 13:15:41 |
| TXN-01008716 | Square | $42.22 | $1.22 | $41.00 | 2026-04-01 13:15:14 |
| TXN-01006810 | Toast | $46.58 | $1.21 | $45.37 | 2026-04-01 13:14:21 |
| TXN-01008529 | Square | $53.88 | $1.56 | $52.32 | 2026-04-01 13:13:27 |
| TXN-01003239 | DoorDash | $81.51 | $24.45 | $57.06 | 2026-04-01 13:08:56 |
| TXN-01002783 | DoorDash | $34.99 | $10.50 | $24.49 | 2026-04-01 13:08:27 |
| TXN-01006668 | Toast | $70.92 | $1.84 | $69.08 | 2026-04-01 13:05:51 |
| TXN-01004704 | UberEats | $50.07 | $15.02 | $35.05 | 2026-04-01 13:02:31 |
| TXN-01003769 | DoorDash | $33.43 | $10.03 | $23.40 | 2026-04-01 12:56:43 |
| TXN-01008920 | Clover | $64.27 | $1.54 | $62.73 | 2026-04-01 12:55:19 |
| TXN-01007587 | Toast | $35.00 | $0.91 | $34.09 | 2026-04-01 12:54:19 |