Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002932 | DoorDash | $64.67 | $19.40 | $45.27 | 2026-03-17 19:27:32 |
| TXN-01002672 | DoorDash | $37.23 | $11.17 | $26.06 | 2026-03-17 19:21:28 |
| TXN-01002691 | DoorDash | $34.40 | $10.32 | $24.08 | 2026-03-17 19:07:03 |
| TXN-01003531 | DoorDash | $42.17 | $12.65 | $29.52 | 2026-03-17 18:37:55 |
| TXN-01003103 | DoorDash | $51.99 | $15.60 | $36.39 | 2026-03-17 18:28:43 |
| TXN-01004243 | DoorDash | $59.39 | $17.82 | $41.57 | 2026-03-17 18:19:56 |
| TXN-01002662 | DoorDash | $70.03 | $21.01 | $49.02 | 2026-03-17 18:06:11 |
| TXN-01004157 | DoorDash | $59.02 | $17.71 | $41.31 | 2026-03-17 17:50:54 |
| TXN-01003221 | DoorDash | $61.08 | $18.32 | $42.76 | 2026-03-17 17:40:04 |
| TXN-01003175 | DoorDash | $64.27 | $19.28 | $44.99 | 2026-03-17 17:37:27 |
| TXN-01003106 | DoorDash | $72.47 | $21.74 | $50.73 | 2026-03-17 17:31:15 |
| TXN-01004410 | DoorDash | $80.07 | $24.02 | $56.05 | 2026-03-17 17:23:28 |
| TXN-01003562 | DoorDash | $32.90 | $9.87 | $23.03 | 2026-03-17 17:21:40 |
| TXN-01002820 | DoorDash | $32.86 | $9.86 | $23.00 | 2026-03-17 17:20:53 |
| TXN-01004404 | DoorDash | $38.98 | $11.69 | $27.29 | 2026-03-17 16:57:06 |
| TXN-01003897 | DoorDash | $63.88 | $19.16 | $44.72 | 2026-03-17 16:48:29 |
| TXN-01003685 | DoorDash | $34.04 | $10.21 | $23.83 | 2026-03-17 16:45:54 |
| TXN-01004211 | DoorDash | $78.52 | $23.56 | $54.96 | 2026-03-17 15:52:06 |
| TXN-01004062 | DoorDash | $76.39 | $22.92 | $53.47 | 2026-03-17 15:50:02 |
| TXN-01003148 | DoorDash | $62.63 | $18.79 | $43.84 | 2026-03-17 15:28:43 |
| TXN-01003187 | DoorDash | $44.62 | $13.39 | $31.23 | 2026-03-17 15:20:49 |
| TXN-01003724 | DoorDash | $64.31 | $19.29 | $45.02 | 2026-03-17 15:04:27 |
| TXN-01003629 | DoorDash | $82.06 | $24.62 | $57.44 | 2026-03-17 14:46:36 |
| TXN-01003290 | DoorDash | $79.01 | $23.70 | $55.31 | 2026-03-17 14:35:05 |
| TXN-01002723 | DoorDash | $81.84 | $24.55 | $57.29 | 2026-03-17 14:11:52 |