Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002940 | DoorDash | $38.04 | $11.41 | $26.63 | 2026-03-17 13:51:40 |
| TXN-01003147 | DoorDash | $51.64 | $15.49 | $36.15 | 2026-03-17 13:45:10 |
| TXN-01003058 | DoorDash | $55.02 | $16.51 | $38.51 | 2026-03-17 13:43:52 |
| TXN-01003274 | DoorDash | $71.33 | $21.40 | $49.93 | 2026-03-17 13:29:42 |
| TXN-01003966 | DoorDash | $76.42 | $22.93 | $53.49 | 2026-03-17 13:25:37 |
| TXN-01003564 | DoorDash | $39.14 | $11.74 | $27.40 | 2026-03-17 13:23:51 |
| TXN-01003194 | DoorDash | $52.07 | $15.62 | $36.45 | 2026-03-17 13:22:53 |
| TXN-01002702 | DoorDash | $61.91 | $18.57 | $43.34 | 2026-03-17 13:19:36 |
| TXN-01002925 | DoorDash | $34.47 | $10.34 | $24.13 | 2026-03-17 13:14:40 |
| TXN-01003863 | DoorDash | $41.06 | $12.32 | $28.74 | 2026-03-17 13:02:37 |
| TXN-01002578 | DoorDash | $80.33 | $24.10 | $56.23 | 2026-03-17 12:53:15 |
| TXN-01003440 | DoorDash | $47.47 | $14.24 | $33.23 | 2026-03-17 12:36:16 |
| TXN-01003736 | DoorDash | $42.45 | $12.74 | $29.71 | 2026-03-17 12:21:33 |
| TXN-01003994 | DoorDash | $45.13 | $13.54 | $31.59 | 2026-03-17 12:15:48 |
| TXN-01002933 | DoorDash | $72.05 | $21.61 | $50.44 | 2026-03-17 12:12:06 |
| TXN-01003476 | DoorDash | $52.29 | $15.69 | $36.60 | 2026-03-17 12:09:30 |
| TXN-01003317 | DoorDash | $58.32 | $17.50 | $40.82 | 2026-03-17 12:06:05 |
| TXN-01004209 | DoorDash | $61.42 | $18.43 | $42.99 | 2026-03-17 12:03:46 |
| TXN-01003633 | DoorDash | $80.36 | $24.11 | $56.25 | 2026-03-17 11:29:59 |
| TXN-01003953 | DoorDash | $61.81 | $18.54 | $43.27 | 2026-03-17 11:25:48 |
| TXN-01002877 | DoorDash | $37.53 | $11.26 | $26.27 | 2026-03-17 11:18:17 |
| TXN-01003984 | DoorDash | $38.12 | $11.44 | $26.68 | 2026-03-17 11:17:11 |
| TXN-01002687 | DoorDash | $74.67 | $22.40 | $52.27 | 2026-03-17 11:00:31 |
| TXN-01002767 | DoorDash | $40.66 | $12.20 | $28.46 | 2026-03-17 10:36:15 |
| TXN-01002631 | DoorDash | $38.14 | $11.44 | $26.70 | 2026-03-17 10:21:44 |