Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004464 | UberEats | $83.79 | $25.14 | $58.65 | 2026-03-31 19:32:40 |
| TXN-01009296 | Clover | $33.41 | $0.80 | $32.61 | 2026-03-31 19:31:25 |
| TXN-01003896 | DoorDash | $73.46 | $22.04 | $51.42 | 2026-03-31 19:29:46 |
| TXN-01005555 | UberEats | $78.31 | $23.49 | $54.82 | 2026-03-31 19:29:46 |
| TXN-01002596 | DoorDash | $47.98 | $14.39 | $33.59 | 2026-03-31 19:27:32 |
| TXN-01004085 | DoorDash | $51.94 | $15.58 | $36.36 | 2026-03-31 19:27:13 |
| TXN-01008464 | Square | $68.42 | $1.98 | $66.44 | 2026-03-31 19:26:00 |
| TXN-01007101 | Toast | $41.37 | $1.08 | $40.29 | 2026-03-31 19:25:40 |
| TXN-01007384 | Toast | $43.06 | $1.12 | $41.94 | 2026-03-31 19:25:20 |
| TXN-01008799 | Clover | $53.78 | $1.29 | $52.49 | 2026-03-31 19:24:37 |
| TXN-01005523 | UberEats | $55.52 | $16.66 | $38.86 | 2026-03-31 19:23:49 |
| TXN-01007891 | Square | $40.12 | $1.16 | $38.96 | 2026-03-31 19:22:26 |
| TXN-01007007 | Toast | $49.61 | $1.29 | $48.32 | 2026-03-31 19:20:56 |
| TXN-01006124 | GrubHub | $73.59 | $22.08 | $51.51 | 2026-03-31 19:19:52 |
| TXN-01004126 | DoorDash | $34.16 | $10.25 | $23.91 | 2026-03-31 19:18:08 |
| TXN-01006837 | Toast | $60.32 | $1.57 | $58.75 | 2026-03-31 19:17:06 |
| TXN-01008060 | Square | $33.17 | $0.96 | $32.21 | 2026-03-31 19:16:51 |
| TXN-01003241 | DoorDash | $56.00 | $16.80 | $39.20 | 2026-03-31 19:13:24 |
| TXN-01008011 | Square | $76.21 | $2.21 | $74.00 | 2026-03-31 19:13:06 |
| TXN-01003149 | DoorDash | $48.01 | $14.40 | $33.61 | 2026-03-31 19:08:09 |
| TXN-01002747 | DoorDash | $75.54 | $22.66 | $52.88 | 2026-03-31 19:06:57 |
| TXN-01008589 | Square | $41.26 | $1.20 | $40.06 | 2026-03-31 19:06:27 |
| TXN-01005299 | UberEats | $46.73 | $14.02 | $32.71 | 2026-03-31 19:02:12 |
| TXN-01004318 | DoorDash | $59.82 | $17.95 | $41.87 | 2026-03-31 18:58:23 |
| TXN-01008176 | Square | $69.23 | $2.01 | $67.22 | 2026-03-31 18:56:03 |