Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009083 | Clover | $48.91 | $1.17 | $47.74 | 2026-03-31 17:05:52 |
| TXN-01004049 | DoorDash | $36.03 | $10.81 | $25.22 | 2026-03-31 17:05:47 |
| TXN-01006212 | GrubHub | $83.70 | $25.11 | $58.59 | 2026-03-31 17:02:54 |
| TXN-01003203 | DoorDash | $70.94 | $21.28 | $49.66 | 2026-03-31 17:02:49 |
| TXN-01008141 | Square | $69.60 | $2.02 | $67.58 | 2026-03-31 17:01:28 |
| TXN-01008487 | Square | $38.80 | $1.13 | $37.67 | 2026-03-31 16:59:25 |
| TXN-01007712 | Toast | $61.84 | $1.61 | $60.23 | 2026-03-31 16:33:43 |
| TXN-01008360 | Square | $62.07 | $1.80 | $60.27 | 2026-03-31 16:32:06 |
| TXN-01006868 | Toast | $33.13 | $0.86 | $32.27 | 2026-03-31 16:27:57 |
| TXN-01006610 | Toast | $55.85 | $1.45 | $54.40 | 2026-03-31 16:20:01 |
| TXN-01003244 | DoorDash | $81.15 | $24.35 | $56.80 | 2026-03-31 16:10:48 |
| TXN-01005971 | GrubHub | $81.97 | $24.59 | $57.38 | 2026-03-31 15:59:51 |
| TXN-01008957 | Clover | $43.95 | $1.05 | $42.90 | 2026-03-31 15:59:32 |
| TXN-01002600 | DoorDash | $43.23 | $12.97 | $30.26 | 2026-03-31 15:56:28 |
| TXN-01006847 | Toast | $33.90 | $0.88 | $33.02 | 2026-03-31 15:42:04 |
| TXN-01008970 | Clover | $76.86 | $1.84 | $75.02 | 2026-03-31 15:40:04 |
| TXN-01007182 | Toast | $39.86 | $1.04 | $38.82 | 2026-03-31 15:37:16 |
| TXN-01006527 | GrubHub | $39.08 | $11.72 | $27.36 | 2026-03-31 15:32:58 |
| TXN-01008299 | Square | $57.19 | $1.66 | $55.53 | 2026-03-31 15:31:37 |
| TXN-01004913 | UberEats | $62.80 | $18.84 | $43.96 | 2026-03-31 15:23:24 |
| TXN-01002523 | DoorDash | $43.60 | $13.08 | $30.52 | 2026-03-31 15:17:29 |
| TXN-01009063 | Clover | $70.14 | $1.68 | $68.46 | 2026-03-31 15:07:11 |
| TXN-01005472 | UberEats | $85.30 | $25.59 | $59.71 | 2026-03-31 15:06:37 |
| TXN-01009171 | Clover | $66.02 | $1.58 | $64.44 | 2026-03-31 15:04:17 |
| TXN-01008129 | Square | $61.73 | $1.79 | $59.94 | 2026-03-31 15:00:03 |