Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012090 | DoorDash | $109.47 | $32.84 | $76.63 | 2026-03-29 18:30:25 |
| TXN-01010070 | DoorDash | $93.63 | $28.09 | $65.54 | 2026-03-29 18:29:54 |
| TXN-01012146 | DoorDash | $141.81 | $42.54 | $99.27 | 2026-03-29 18:28:57 |
| TXN-01010509 | DoorDash | $110.47 | $33.14 | $77.33 | 2026-03-29 18:28:47 |
| TXN-01010065 | DoorDash | $130.42 | $39.13 | $91.29 | 2026-03-29 18:18:17 |
| TXN-01011817 | DoorDash | $102.53 | $30.76 | $71.77 | 2026-03-29 18:06:17 |
| TXN-01010641 | DoorDash | $84.57 | $25.37 | $59.20 | 2026-03-29 18:03:35 |
| TXN-01009376 | DoorDash | $56.82 | $17.05 | $39.77 | 2026-03-29 18:01:23 |
| TXN-01011144 | DoorDash | $109.46 | $32.84 | $76.62 | 2026-03-29 17:42:51 |
| TXN-01011236 | DoorDash | $116.25 | $34.88 | $81.37 | 2026-03-29 17:39:19 |
| TXN-01010164 | DoorDash | $130.39 | $39.12 | $91.27 | 2026-03-29 17:38:26 |
| TXN-01011070 | DoorDash | $92.82 | $27.85 | $64.97 | 2026-03-29 17:36:22 |
| TXN-01010252 | DoorDash | $109.62 | $32.89 | $76.73 | 2026-03-29 17:31:32 |
| TXN-01011420 | DoorDash | $147.70 | $44.31 | $103.39 | 2026-03-29 17:23:44 |
| TXN-01012057 | DoorDash | $114.30 | $34.29 | $80.01 | 2026-03-29 17:20:49 |
| TXN-01009807 | DoorDash | $49.55 | $14.86 | $34.69 | 2026-03-29 16:55:34 |
| TXN-01009418 | DoorDash | $106.51 | $31.95 | $74.56 | 2026-03-29 16:36:03 |
| TXN-01010553 | DoorDash | $141.94 | $42.58 | $99.36 | 2026-03-29 16:31:38 |
| TXN-01011629 | DoorDash | $142.96 | $42.89 | $100.07 | 2026-03-29 16:25:48 |
| TXN-01009724 | DoorDash | $58.27 | $17.48 | $40.79 | 2026-03-29 16:16:41 |
| TXN-01009512 | DoorDash | $85.07 | $25.52 | $59.55 | 2026-03-29 15:58:25 |
| TXN-01011482 | DoorDash | $123.08 | $36.92 | $86.16 | 2026-03-29 15:47:48 |
| TXN-01009868 | DoorDash | $75.24 | $22.57 | $52.67 | 2026-03-29 15:31:42 |
| TXN-01011041 | DoorDash | $61.32 | $18.40 | $42.92 | 2026-03-29 15:20:16 |
| TXN-01012200 | DoorDash | $81.61 | $24.48 | $57.13 | 2026-03-29 15:12:57 |