Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014120 | UberEats | $91.34 | $27.40 | $63.94 | 2026-03-27 17:24:46 |
| TXN-01013325 | UberEats | $111.74 | $33.52 | $78.22 | 2026-03-27 17:24:39 |
| TXN-01013529 | UberEats | $83.85 | $25.15 | $58.70 | 2026-03-27 17:18:09 |
| TXN-01012985 | UberEats | $86.33 | $25.90 | $60.43 | 2026-03-27 17:12:20 |
| TXN-01013354 | UberEats | $113.83 | $34.15 | $79.68 | 2026-03-27 16:26:48 |
| TXN-01014152 | UberEats | $62.04 | $18.61 | $43.43 | 2026-03-27 16:20:53 |
| TXN-01013377 | UberEats | $144.81 | $43.44 | $101.37 | 2026-03-27 15:57:44 |
| TXN-01013092 | UberEats | $70.18 | $21.05 | $49.13 | 2026-03-27 15:54:56 |
| TXN-01013920 | UberEats | $58.22 | $17.47 | $40.75 | 2026-03-27 15:53:30 |
| TXN-01013685 | UberEats | $65.23 | $19.57 | $45.66 | 2026-03-27 15:45:12 |
| TXN-01013237 | UberEats | $148.61 | $44.58 | $104.03 | 2026-03-27 15:35:32 |
| TXN-01014677 | UberEats | $134.17 | $40.25 | $93.92 | 2026-03-27 15:06:27 |
| TXN-01012663 | UberEats | $109.75 | $32.92 | $76.83 | 2026-03-27 15:04:42 |
| TXN-01014410 | UberEats | $113.10 | $33.93 | $79.17 | 2026-03-27 14:47:10 |
| TXN-01012733 | UberEats | $130.83 | $39.25 | $91.58 | 2026-03-27 14:38:21 |
| TXN-01013842 | UberEats | $106.26 | $31.88 | $74.38 | 2026-03-27 14:34:34 |
| TXN-01013602 | UberEats | $138.07 | $41.42 | $96.65 | 2026-03-27 14:27:32 |
| TXN-01012862 | UberEats | $75.89 | $22.77 | $53.12 | 2026-03-27 14:22:18 |
| TXN-01012383 | UberEats | $86.32 | $25.90 | $60.42 | 2026-03-27 14:15:40 |
| TXN-01014469 | UberEats | $74.80 | $22.44 | $52.36 | 2026-03-27 14:13:41 |
| TXN-01013976 | UberEats | $83.22 | $24.97 | $58.25 | 2026-03-27 14:09:08 |
| TXN-01012953 | UberEats | $86.11 | $25.83 | $60.28 | 2026-03-27 14:03:24 |
| TXN-01012573 | UberEats | $152.73 | $45.82 | $106.91 | 2026-03-27 13:52:26 |
| TXN-01013389 | UberEats | $156.32 | $46.90 | $109.42 | 2026-03-27 13:49:05 |
| TXN-01012477 | UberEats | $80.18 | $24.05 | $56.13 | 2026-03-27 13:37:50 |