Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011089 | DoorDash | $117.00 | $35.10 | $81.90 | 2026-03-29 12:17:00 |
| TXN-01011954 | DoorDash | $62.36 | $18.71 | $43.65 | 2026-03-29 12:03:41 |
| TXN-01012089 | DoorDash | $75.07 | $22.52 | $52.55 | 2026-03-29 12:01:47 |
| TXN-01011145 | DoorDash | $134.33 | $40.30 | $94.03 | 2026-03-29 11:58:36 |
| TXN-01011078 | DoorDash | $148.71 | $44.61 | $104.10 | 2026-03-29 11:55:59 |
| TXN-01010585 | DoorDash | $127.49 | $38.25 | $89.24 | 2026-03-29 11:32:01 |
| TXN-01009515 | DoorDash | $88.79 | $26.64 | $62.15 | 2026-03-29 11:19:53 |
| TXN-01011204 | DoorDash | $59.10 | $17.73 | $41.37 | 2026-03-29 11:09:48 |
| TXN-01011347 | DoorDash | $50.41 | $15.12 | $35.29 | 2026-03-29 10:55:56 |
| TXN-01012004 | DoorDash | $56.50 | $16.95 | $39.55 | 2026-03-29 10:48:55 |
| TXN-01010000 | DoorDash | $118.55 | $35.56 | $82.99 | 2026-03-29 10:31:27 |
| TXN-01011091 | DoorDash | $100.81 | $30.24 | $70.57 | 2026-03-29 10:22:28 |
| TXN-01011846 | DoorDash | $116.37 | $34.91 | $81.46 | 2026-03-29 10:00:52 |
| TXN-01011587 | DoorDash | $73.84 | $22.15 | $51.69 | 2026-03-29 09:55:38 |
| TXN-01010561 | DoorDash | $153.19 | $45.96 | $107.23 | 2026-03-29 09:55:16 |
| TXN-01012305 | DoorDash | $115.68 | $34.70 | $80.98 | 2026-03-29 09:55:04 |
| TXN-01011844 | DoorDash | $143.13 | $42.94 | $100.19 | 2026-03-29 09:45:44 |
| TXN-01010255 | DoorDash | $159.03 | $47.71 | $111.32 | 2026-03-29 09:45:08 |
| TXN-01010717 | DoorDash | $49.89 | $14.97 | $34.92 | 2026-03-29 09:33:04 |
| TXN-01010266 | DoorDash | $107.75 | $32.32 | $75.43 | 2026-03-29 09:32:42 |
| TXN-01009579 | DoorDash | $83.64 | $25.09 | $58.55 | 2026-03-29 09:14:47 |
| TXN-01009392 | DoorDash | $76.46 | $22.94 | $53.52 | 2026-03-29 08:50:12 |
| TXN-01011165 | DoorDash | $76.14 | $22.84 | $53.30 | 2026-03-29 08:39:41 |
| TXN-01009980 | DoorDash | $97.70 | $29.31 | $68.39 | 2026-03-29 08:35:56 |
| TXN-01010965 | DoorDash | $48.76 | $14.63 | $34.13 | 2026-03-29 08:20:49 |