Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009572 | DoorDash | $55.99 | $16.80 | $39.19 | 2026-03-28 23:47:52 |
| TXN-01009363 | DoorDash | $119.68 | $35.90 | $83.78 | 2026-03-28 23:47:05 |
| TXN-01010702 | DoorDash | $128.86 | $38.66 | $90.20 | 2026-03-28 22:52:25 |
| TXN-01011446 | DoorDash | $95.66 | $28.70 | $66.96 | 2026-03-28 22:27:44 |
| TXN-01011207 | DoorDash | $142.14 | $42.64 | $99.50 | 2026-03-28 21:47:01 |
| TXN-01011172 | DoorDash | $92.26 | $27.68 | $64.58 | 2026-03-28 21:39:17 |
| TXN-01009720 | DoorDash | $138.69 | $41.61 | $97.08 | 2026-03-28 21:35:38 |
| TXN-01010416 | DoorDash | $116.94 | $35.08 | $81.86 | 2026-03-28 21:31:18 |
| TXN-01011984 | DoorDash | $65.61 | $19.68 | $45.93 | 2026-03-28 21:17:07 |
| TXN-01011011 | DoorDash | $120.00 | $36.00 | $84.00 | 2026-03-28 21:08:38 |
| TXN-01010363 | DoorDash | $148.47 | $44.54 | $103.93 | 2026-03-28 20:59:11 |
| TXN-01010852 | DoorDash | $149.63 | $44.89 | $104.74 | 2026-03-28 20:57:07 |
| TXN-01009380 | DoorDash | $85.50 | $25.65 | $59.85 | 2026-03-28 20:56:10 |
| TXN-01011037 | DoorDash | $130.49 | $39.15 | $91.34 | 2026-03-28 20:54:20 |
| TXN-01010594 | DoorDash | $100.84 | $30.25 | $70.59 | 2026-03-28 20:44:25 |
| TXN-01009530 | DoorDash | $111.90 | $33.57 | $78.33 | 2026-03-28 20:39:17 |
| TXN-01010016 | DoorDash | $81.88 | $24.56 | $57.32 | 2026-03-28 20:32:02 |
| TXN-01011005 | DoorDash | $85.29 | $25.59 | $59.70 | 2026-03-28 20:31:59 |
| TXN-01009942 | DoorDash | $135.99 | $40.80 | $95.19 | 2026-03-28 20:30:44 |
| TXN-01011116 | DoorDash | $104.86 | $31.46 | $73.40 | 2026-03-28 20:26:09 |
| TXN-01010831 | DoorDash | $123.38 | $37.01 | $86.37 | 2026-03-28 20:25:37 |
| TXN-01010900 | DoorDash | $70.65 | $21.20 | $49.45 | 2026-03-28 20:06:34 |
| TXN-01011302 | DoorDash | $55.92 | $16.78 | $39.14 | 2026-03-28 20:01:08 |
| TXN-01010920 | DoorDash | $145.17 | $43.55 | $101.62 | 2026-03-28 19:26:53 |
| TXN-01011716 | DoorDash | $94.64 | $28.39 | $66.25 | 2026-03-28 19:22:41 |