Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012688 | UberEats | $151.08 | $45.32 | $105.76 | 2026-03-11 21:43:30 |
| TXN-01013753 | UberEats | $113.64 | $34.09 | $79.55 | 2026-03-11 21:33:49 |
| TXN-01019043 | Square | $49.59 | $1.44 | $48.15 | 2026-03-11 21:31:02 |
| TXN-01018845 | Square | $99.07 | $2.87 | $96.20 | 2026-03-11 21:24:38 |
| TXN-01009919 | DoorDash | $151.75 | $45.52 | $106.23 | 2026-03-11 21:24:20 |
| TXN-01013893 | UberEats | $65.27 | $19.58 | $45.69 | 2026-03-11 21:18:32 |
| TXN-01019387 | Clover | $53.00 | $1.27 | $51.73 | 2026-03-11 21:13:08 |
| TXN-01014526 | UberEats | $59.19 | $17.76 | $41.43 | 2026-03-11 21:12:29 |
| TXN-01016572 | Toast | $78.09 | $2.03 | $76.06 | 2026-03-11 21:07:32 |
| TXN-01014269 | UberEats | $106.39 | $31.92 | $74.47 | 2026-03-11 21:05:49 |
| TXN-01016997 | Toast | $95.72 | $2.49 | $93.23 | 2026-03-11 20:58:57 |
| TXN-01015647 | GrubHub | $86.95 | $26.09 | $60.86 | 2026-03-11 20:54:37 |
| TXN-01014341 | UberEats | $97.36 | $29.21 | $68.15 | 2026-03-11 20:54:06 |
| TXN-01011147 | DoorDash | $135.91 | $40.77 | $95.14 | 2026-03-11 20:53:39 |
| TXN-01013013 | UberEats | $129.99 | $39.00 | $90.99 | 2026-03-11 20:53:04 |
| TXN-01011941 | DoorDash | $51.12 | $15.34 | $35.78 | 2026-03-11 20:52:27 |
| TXN-01016286 | Toast | $131.66 | $3.42 | $128.24 | 2026-03-11 20:50:19 |
| TXN-01019461 | Clover | $71.77 | $1.72 | $70.05 | 2026-03-11 20:47:26 |
| TXN-01009831 | DoorDash | $117.14 | $35.14 | $82.00 | 2026-03-11 20:46:24 |
| TXN-01018465 | Square | $111.86 | $3.24 | $108.62 | 2026-03-11 20:46:06 |
| TXN-01019083 | Square | $82.94 | $2.41 | $80.53 | 2026-03-11 20:43:39 |
| TXN-01013594 | UberEats | $159.29 | $47.79 | $111.50 | 2026-03-11 20:40:36 |
| TXN-01016693 | Toast | $53.37 | $1.39 | $51.98 | 2026-03-11 20:40:09 |
| TXN-01017661 | Toast | $79.14 | $2.06 | $77.08 | 2026-03-11 20:31:09 |
| TXN-01014192 | UberEats | $119.61 | $35.88 | $83.73 | 2026-03-11 20:27:49 |