Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017054 | Toast | $107.24 | $2.79 | $104.45 | 2026-03-11 20:25:01 |
| TXN-01010899 | DoorDash | $80.71 | $24.21 | $56.50 | 2026-03-11 20:24:44 |
| TXN-01012301 | DoorDash | $145.88 | $43.76 | $102.12 | 2026-03-11 20:22:17 |
| TXN-01009594 | DoorDash | $132.23 | $39.67 | $92.56 | 2026-03-11 20:19:24 |
| TXN-01012867 | UberEats | $88.20 | $26.46 | $61.74 | 2026-03-11 20:19:16 |
| TXN-01011378 | DoorDash | $122.82 | $36.85 | $85.97 | 2026-03-11 20:16:04 |
| TXN-01019211 | Clover | $139.07 | $3.34 | $135.73 | 2026-03-11 20:15:41 |
| TXN-01010388 | DoorDash | $50.45 | $15.13 | $35.32 | 2026-03-11 20:14:32 |
| TXN-01013946 | UberEats | $60.11 | $18.03 | $42.08 | 2026-03-11 20:12:29 |
| TXN-01019851 | Clover | $68.99 | $1.66 | $67.33 | 2026-03-11 20:10:09 |
| TXN-01019174 | Square | $85.99 | $2.49 | $83.50 | 2026-03-11 20:04:07 |
| TXN-01018573 | Square | $59.49 | $1.73 | $57.76 | 2026-03-11 20:01:35 |
| TXN-01015025 | GrubHub | $119.74 | $35.92 | $83.82 | 2026-03-11 19:58:30 |
| TXN-01018385 | Square | $96.24 | $2.79 | $93.45 | 2026-03-11 19:58:27 |
| TXN-01010012 | DoorDash | $128.61 | $38.58 | $90.03 | 2026-03-11 19:57:25 |
| TXN-01018624 | Square | $92.95 | $2.70 | $90.25 | 2026-03-11 19:53:47 |
| TXN-01015386 | GrubHub | $117.31 | $35.19 | $82.12 | 2026-03-11 19:52:16 |
| TXN-01019938 | Clover | $98.60 | $2.37 | $96.23 | 2026-03-11 19:52:10 |
| TXN-01019156 | Square | $70.63 | $2.05 | $68.58 | 2026-03-11 19:50:13 |
| TXN-01016500 | Toast | $118.06 | $3.07 | $114.99 | 2026-03-11 19:48:07 |
| TXN-01010950 | DoorDash | $156.38 | $46.91 | $109.47 | 2026-03-11 19:42:21 |
| TXN-01010602 | DoorDash | $46.88 | $14.06 | $32.82 | 2026-03-11 19:37:08 |
| TXN-01011356 | DoorDash | $132.00 | $39.60 | $92.40 | 2026-03-11 19:36:50 |
| TXN-01014546 | UberEats | $67.22 | $20.17 | $47.05 | 2026-03-11 19:36:42 |
| TXN-01014645 | UberEats | $128.54 | $38.56 | $89.98 | 2026-03-11 19:34:31 |