Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013235 | UberEats | $125.03 | $37.51 | $87.52 | 2026-03-11 19:32:59 |
| TXN-01017539 | Toast | $102.73 | $2.67 | $100.06 | 2026-03-11 19:31:59 |
| TXN-01019902 | Clover | $64.75 | $1.55 | $63.20 | 2026-03-11 19:31:25 |
| TXN-01017438 | Toast | $135.96 | $3.53 | $132.43 | 2026-03-11 19:29:56 |
| TXN-01019559 | Clover | $110.33 | $2.65 | $107.68 | 2026-03-11 19:29:27 |
| TXN-01010671 | DoorDash | $56.61 | $16.98 | $39.63 | 2026-03-11 19:29:07 |
| TXN-01013473 | UberEats | $83.71 | $25.11 | $58.60 | 2026-03-11 19:28:57 |
| TXN-01015188 | GrubHub | $69.22 | $20.77 | $48.45 | 2026-03-11 19:28:51 |
| TXN-01012902 | UberEats | $96.24 | $28.87 | $67.37 | 2026-03-11 19:28:08 |
| TXN-01012608 | UberEats | $155.60 | $46.68 | $108.92 | 2026-03-11 19:26:29 |
| TXN-01014764 | GrubHub | $156.43 | $46.93 | $109.50 | 2026-03-11 19:26:21 |
| TXN-01013575 | UberEats | $74.58 | $22.37 | $52.21 | 2026-03-11 19:25:31 |
| TXN-01012126 | DoorDash | $73.47 | $22.04 | $51.43 | 2026-03-11 19:25:00 |
| TXN-01019972 | Clover | $81.92 | $1.97 | $79.95 | 2026-03-11 19:24:44 |
| TXN-01017839 | Square | $132.52 | $3.84 | $128.68 | 2026-03-11 19:21:55 |
| TXN-01013622 | UberEats | $57.07 | $17.12 | $39.95 | 2026-03-11 19:19:47 |
| TXN-01018111 | Square | $138.13 | $4.01 | $134.12 | 2026-03-11 19:15:43 |
| TXN-01015856 | Toast | $43.80 | $1.14 | $42.66 | 2026-03-11 19:15:17 |
| TXN-01016074 | Toast | $56.51 | $1.47 | $55.04 | 2026-03-11 19:14:46 |
| TXN-01014190 | UberEats | $90.49 | $27.15 | $63.34 | 2026-03-11 19:13:09 |
| TXN-01017879 | Square | $109.01 | $3.16 | $105.85 | 2026-03-11 19:10:12 |
| TXN-01014265 | UberEats | $55.76 | $16.73 | $39.03 | 2026-03-11 19:03:57 |
| TXN-01014811 | GrubHub | $105.13 | $31.54 | $73.59 | 2026-03-11 19:03:48 |
| TXN-01016487 | Toast | $79.86 | $2.08 | $77.78 | 2026-03-11 19:03:07 |
| TXN-01019472 | Clover | $104.29 | $2.50 | $101.79 | 2026-03-11 18:59:21 |