Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010193 | DoorDash | $103.91 | $31.17 | $72.74 | 2026-03-11 18:59:07 |
| TXN-01010019 | DoorDash | $140.84 | $42.25 | $98.59 | 2026-03-11 18:57:03 |
| TXN-01014734 | GrubHub | $126.83 | $38.05 | $88.78 | 2026-03-11 18:56:48 |
| TXN-01012620 | UberEats | $131.23 | $39.37 | $91.86 | 2026-03-11 18:56:28 |
| TXN-01018535 | Square | $65.35 | $1.90 | $63.45 | 2026-03-11 18:54:29 |
| TXN-01012476 | UberEats | $140.57 | $42.17 | $98.40 | 2026-03-11 18:53:29 |
| TXN-01015724 | GrubHub | $158.06 | $47.42 | $110.64 | 2026-03-11 18:50:27 |
| TXN-01012469 | UberEats | $149.12 | $44.74 | $104.38 | 2026-03-11 18:49:21 |
| TXN-01014151 | UberEats | $100.21 | $30.06 | $70.15 | 2026-03-11 18:48:49 |
| TXN-01018442 | Square | $89.93 | $2.61 | $87.32 | 2026-03-11 18:48:29 |
| TXN-01016292 | Toast | $102.25 | $2.66 | $99.59 | 2026-03-11 18:48:14 |
| TXN-01014721 | GrubHub | $129.02 | $38.71 | $90.31 | 2026-03-11 18:47:24 |
| TXN-01016263 | Toast | $112.66 | $2.93 | $109.73 | 2026-03-11 18:46:17 |
| TXN-01014239 | UberEats | $106.67 | $32.00 | $74.67 | 2026-03-11 18:42:28 |
| TXN-01015161 | GrubHub | $111.43 | $33.43 | $78.00 | 2026-03-11 18:41:45 |
| TXN-01015288 | GrubHub | $135.41 | $40.62 | $94.79 | 2026-03-11 18:41:29 |
| TXN-01013141 | UberEats | $115.03 | $34.51 | $80.52 | 2026-03-11 18:41:08 |
| TXN-01015462 | GrubHub | $116.74 | $35.02 | $81.72 | 2026-03-11 18:40:50 |
| TXN-01015989 | Toast | $120.89 | $3.14 | $117.75 | 2026-03-11 18:39:57 |
| TXN-01011319 | DoorDash | $130.11 | $39.03 | $91.08 | 2026-03-11 18:37:59 |
| TXN-01011191 | DoorDash | $124.61 | $37.38 | $87.23 | 2026-03-11 18:36:22 |
| TXN-01012893 | UberEats | $86.49 | $25.95 | $60.54 | 2026-03-11 18:35:33 |
| TXN-01015980 | Toast | $95.24 | $2.48 | $92.76 | 2026-03-11 18:35:11 |
| TXN-01010516 | DoorDash | $99.03 | $29.71 | $69.32 | 2026-03-11 18:32:49 |
| TXN-01016061 | Toast | $80.14 | $2.08 | $78.06 | 2026-03-11 18:31:11 |