Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019637 | Clover | $63.23 | $1.52 | $61.71 | 2026-03-11 17:22:43 |
| TXN-01019980 | Clover | $81.61 | $1.96 | $79.65 | 2026-03-11 17:22:10 |
| TXN-01010782 | DoorDash | $51.81 | $15.54 | $36.27 | 2026-03-11 17:20:39 |
| TXN-01012328 | DoorDash | $66.75 | $20.02 | $46.73 | 2026-03-11 17:15:32 |
| TXN-01009950 | DoorDash | $101.09 | $30.33 | $70.76 | 2026-03-11 17:12:45 |
| TXN-01017070 | Toast | $66.15 | $1.72 | $64.43 | 2026-03-11 17:11:17 |
| TXN-01016990 | Toast | $45.97 | $1.20 | $44.77 | 2026-03-11 17:10:10 |
| TXN-01014366 | UberEats | $49.35 | $14.80 | $34.55 | 2026-03-11 17:09:29 |
| TXN-01014436 | UberEats | $106.71 | $32.01 | $74.70 | 2026-03-11 17:09:10 |
| TXN-01016868 | Toast | $103.29 | $2.69 | $100.60 | 2026-03-11 17:08:05 |
| TXN-01018018 | Square | $66.93 | $1.94 | $64.99 | 2026-03-11 17:06:47 |
| TXN-01010435 | DoorDash | $135.13 | $40.54 | $94.59 | 2026-03-11 17:04:50 |
| TXN-01019518 | Clover | $136.73 | $3.28 | $133.45 | 2026-03-11 17:01:28 |
| TXN-01016619 | Toast | $66.02 | $1.72 | $64.30 | 2026-03-11 17:01:26 |
| TXN-01010918 | DoorDash | $97.75 | $29.32 | $68.43 | 2026-03-11 16:59:25 |
| TXN-01016893 | Toast | $101.09 | $2.63 | $98.46 | 2026-03-11 16:57:27 |
| TXN-01019709 | Clover | $62.48 | $1.50 | $60.98 | 2026-03-11 16:55:53 |
| TXN-01018491 | Square | $44.61 | $1.29 | $43.32 | 2026-03-11 16:52:57 |
| TXN-01019301 | Clover | $85.34 | $2.05 | $83.29 | 2026-03-11 16:52:10 |
| TXN-01016504 | Toast | $85.80 | $2.23 | $83.57 | 2026-03-11 16:44:51 |
| TXN-01019215 | Clover | $51.85 | $1.24 | $50.61 | 2026-03-11 16:35:01 |
| TXN-01017985 | Square | $124.14 | $3.60 | $120.54 | 2026-03-11 16:33:51 |
| TXN-01013755 | UberEats | $57.69 | $17.31 | $40.38 | 2026-03-11 16:33:05 |
| TXN-01016322 | Toast | $142.09 | $3.69 | $138.40 | 2026-03-11 16:32:09 |
| TXN-01017456 | Toast | $121.03 | $3.15 | $117.88 | 2026-03-11 16:29:02 |