Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018276 | Square | $121.56 | $3.53 | $118.03 | 2026-04-04 14:16:09 |
| TXN-01011368 | DoorDash | $75.82 | $22.75 | $53.07 | 2026-04-04 14:07:56 |
| TXN-01018261 | Square | $103.93 | $3.01 | $100.92 | 2026-04-04 14:06:06 |
| TXN-01012958 | UberEats | $84.00 | $25.20 | $58.80 | 2026-04-04 13:56:56 |
| TXN-01019696 | Clover | $57.06 | $1.37 | $55.69 | 2026-04-04 13:52:46 |
| TXN-01010088 | DoorDash | $140.07 | $42.02 | $98.05 | 2026-04-04 13:51:50 |
| TXN-01010393 | DoorDash | $137.40 | $41.22 | $96.18 | 2026-04-04 13:51:05 |
| TXN-01019541 | Clover | $65.51 | $1.57 | $63.94 | 2026-04-04 13:50:24 |
| TXN-01017764 | Square | $58.07 | $1.68 | $56.39 | 2026-04-04 13:46:30 |
| TXN-01019339 | Clover | $59.41 | $1.43 | $57.98 | 2026-04-04 13:45:42 |
| TXN-01018950 | Square | $98.70 | $2.86 | $95.84 | 2026-04-04 13:42:36 |
| TXN-01019556 | Clover | $85.73 | $2.06 | $83.67 | 2026-04-04 13:42:32 |
| TXN-01015668 | GrubHub | $148.52 | $44.56 | $103.96 | 2026-04-04 13:40:11 |
| TXN-01014925 | GrubHub | $157.38 | $47.21 | $110.17 | 2026-04-04 13:39:36 |
| TXN-01017148 | Toast | $135.14 | $3.51 | $131.63 | 2026-04-04 13:36:48 |
| TXN-01017858 | Square | $72.82 | $2.11 | $70.71 | 2026-04-04 13:32:57 |
| TXN-01012484 | UberEats | $153.63 | $46.09 | $107.54 | 2026-04-04 13:32:36 |
| TXN-01013166 | UberEats | $139.50 | $41.85 | $97.65 | 2026-04-04 13:29:46 |
| TXN-01017396 | Toast | $44.87 | $1.17 | $43.70 | 2026-04-04 13:27:50 |
| TXN-01012609 | UberEats | $123.87 | $37.16 | $86.71 | 2026-04-04 13:27:06 |
| TXN-01011183 | DoorDash | $79.99 | $24.00 | $55.99 | 2026-04-04 13:25:38 |
| TXN-01009792 | DoorDash | $152.44 | $45.73 | $106.71 | 2026-04-04 13:22:15 |
| TXN-01018968 | Square | $109.35 | $3.17 | $106.18 | 2026-04-04 13:20:59 |
| TXN-01014347 | UberEats | $73.42 | $22.03 | $51.39 | 2026-04-04 13:19:51 |
| TXN-01018163 | Square | $135.05 | $3.92 | $131.13 | 2026-04-04 13:19:21 |