Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012208 | DoorDash | $136.07 | $40.82 | $95.25 | 2026-03-28 19:21:11 |
| TXN-01011722 | DoorDash | $123.22 | $36.97 | $86.25 | 2026-03-28 19:14:51 |
| TXN-01012224 | DoorDash | $75.13 | $22.54 | $52.59 | 2026-03-28 19:14:01 |
| TXN-01010247 | DoorDash | $98.21 | $29.46 | $68.75 | 2026-03-28 19:09:49 |
| TXN-01011380 | DoorDash | $89.69 | $26.91 | $62.78 | 2026-03-28 19:09:36 |
| TXN-01009818 | DoorDash | $73.13 | $21.94 | $51.19 | 2026-03-28 18:54:43 |
| TXN-01010117 | DoorDash | $95.27 | $28.58 | $66.69 | 2026-03-28 18:42:51 |
| TXN-01011045 | DoorDash | $115.69 | $34.71 | $80.98 | 2026-03-28 18:40:25 |
| TXN-01012285 | DoorDash | $154.52 | $46.36 | $108.16 | 2026-03-28 18:40:21 |
| TXN-01010724 | DoorDash | $57.34 | $17.20 | $40.14 | 2026-03-28 18:36:54 |
| TXN-01010665 | DoorDash | $110.87 | $33.26 | $77.61 | 2026-03-28 18:35:47 |
| TXN-01011542 | DoorDash | $45.85 | $13.76 | $32.09 | 2026-03-28 18:34:31 |
| TXN-01010985 | DoorDash | $90.04 | $27.01 | $63.03 | 2026-03-28 18:31:46 |
| TXN-01009492 | DoorDash | $113.70 | $34.11 | $79.59 | 2026-03-28 18:28:32 |
| TXN-01011277 | DoorDash | $61.85 | $18.55 | $43.30 | 2026-03-28 18:23:03 |
| TXN-01012177 | DoorDash | $113.52 | $34.06 | $79.46 | 2026-03-28 18:22:17 |
| TXN-01012183 | DoorDash | $121.67 | $36.50 | $85.17 | 2026-03-28 18:03:28 |
| TXN-01011382 | DoorDash | $53.64 | $16.09 | $37.55 | 2026-03-28 18:02:59 |
| TXN-01010110 | DoorDash | $99.13 | $29.74 | $69.39 | 2026-03-28 17:51:55 |
| TXN-01010315 | DoorDash | $73.88 | $22.16 | $51.72 | 2026-03-28 17:50:39 |
| TXN-01011674 | DoorDash | $128.03 | $38.41 | $89.62 | 2026-03-28 17:46:58 |
| TXN-01011721 | DoorDash | $117.65 | $35.30 | $82.35 | 2026-03-28 17:45:22 |
| TXN-01009740 | DoorDash | $120.65 | $36.20 | $84.45 | 2026-03-28 17:43:52 |
| TXN-01011981 | DoorDash | $120.75 | $36.23 | $84.52 | 2026-03-28 17:36:45 |
| TXN-01011376 | DoorDash | $122.03 | $36.61 | $85.42 | 2026-03-28 17:36:42 |