Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013161 | UberEats | $101.77 | $30.53 | $71.24 | 2026-03-11 14:12:48 |
| TXN-01019906 | Clover | $108.21 | $2.60 | $105.61 | 2026-03-11 14:12:47 |
| TXN-01009446 | DoorDash | $50.25 | $15.07 | $35.18 | 2026-03-11 14:12:15 |
| TXN-01019209 | Clover | $135.31 | $3.25 | $132.06 | 2026-03-11 14:11:51 |
| TXN-01017864 | Square | $110.11 | $3.19 | $106.92 | 2026-03-11 14:11:37 |
| TXN-01019815 | Clover | $72.73 | $1.75 | $70.98 | 2026-03-11 14:11:33 |
| TXN-01013644 | UberEats | $68.39 | $20.52 | $47.87 | 2026-03-11 14:08:42 |
| TXN-01019181 | Square | $61.59 | $1.79 | $59.80 | 2026-03-11 14:07:26 |
| TXN-01019976 | Clover | $93.71 | $2.25 | $91.46 | 2026-03-11 14:04:12 |
| TXN-01018574 | Square | $86.77 | $2.52 | $84.25 | 2026-03-11 14:03:33 |
| TXN-01015717 | GrubHub | $117.05 | $35.11 | $81.94 | 2026-03-11 14:00:57 |
| TXN-01014161 | UberEats | $102.85 | $30.85 | $72.00 | 2026-03-11 14:00:17 |
| TXN-01017379 | Toast | $81.88 | $2.13 | $79.75 | 2026-03-11 13:59:39 |
| TXN-01010188 | DoorDash | $114.62 | $34.39 | $80.23 | 2026-03-11 13:57:12 |
| TXN-01019110 | Square | $55.26 | $1.60 | $53.66 | 2026-03-11 13:57:10 |
| TXN-01015649 | GrubHub | $59.29 | $17.79 | $41.50 | 2026-03-11 13:54:51 |
| TXN-01009346 | DoorDash | $106.75 | $32.02 | $74.73 | 2026-03-11 13:47:12 |
| TXN-01011060 | DoorDash | $150.00 | $45.00 | $105.00 | 2026-03-11 13:46:36 |
| TXN-01014976 | GrubHub | $49.99 | $15.00 | $34.99 | 2026-03-11 13:46:26 |
| TXN-01019628 | Clover | $96.13 | $2.31 | $93.82 | 2026-03-11 13:37:29 |
| TXN-01015000 | GrubHub | $141.64 | $42.49 | $99.15 | 2026-03-11 13:34:09 |
| TXN-01012179 | DoorDash | $108.56 | $32.57 | $75.99 | 2026-03-11 13:31:48 |
| TXN-01018697 | Square | $76.93 | $2.23 | $74.70 | 2026-03-11 13:31:42 |
| TXN-01011336 | DoorDash | $122.32 | $36.70 | $85.62 | 2026-03-11 13:28:39 |
| TXN-01010342 | DoorDash | $74.10 | $22.23 | $51.87 | 2026-03-11 13:27:16 |