Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019449 | Clover | $75.92 | $1.82 | $74.10 | 2026-03-11 12:49:55 |
| TXN-01009982 | DoorDash | $69.68 | $20.90 | $48.78 | 2026-03-11 12:49:51 |
| TXN-01017914 | Square | $92.05 | $2.67 | $89.38 | 2026-03-11 12:48:06 |
| TXN-01011714 | DoorDash | $139.66 | $41.90 | $97.76 | 2026-03-11 12:46:01 |
| TXN-01011948 | DoorDash | $156.24 | $46.87 | $109.37 | 2026-03-11 12:45:49 |
| TXN-01011751 | DoorDash | $52.06 | $15.62 | $36.44 | 2026-03-11 12:44:42 |
| TXN-01018025 | Square | $52.32 | $1.52 | $50.80 | 2026-03-11 12:44:32 |
| TXN-01014522 | UberEats | $101.53 | $30.46 | $71.07 | 2026-03-11 12:43:32 |
| TXN-01014937 | GrubHub | $73.33 | $22.00 | $51.33 | 2026-03-11 12:41:54 |
| TXN-01015077 | GrubHub | $120.97 | $36.29 | $84.68 | 2026-03-11 12:39:09 |
| TXN-01011433 | DoorDash | $154.29 | $46.29 | $108.00 | 2026-03-11 12:36:22 |
| TXN-01015052 | GrubHub | $87.88 | $26.36 | $61.52 | 2026-03-11 12:33:50 |
| TXN-01011352 | DoorDash | $132.25 | $39.67 | $92.58 | 2026-03-11 12:33:43 |
| TXN-01012841 | UberEats | $116.29 | $34.89 | $81.40 | 2026-03-11 12:31:43 |
| TXN-01019998 | Clover | $100.95 | $2.42 | $98.53 | 2026-03-11 12:30:14 |
| TXN-01017640 | Toast | $105.88 | $2.75 | $103.13 | 2026-03-11 12:29:02 |
| TXN-01012369 | UberEats | $102.17 | $30.65 | $71.52 | 2026-03-11 12:19:18 |
| TXN-01013018 | UberEats | $140.83 | $42.25 | $98.58 | 2026-03-11 12:19:05 |
| TXN-01014942 | GrubHub | $107.20 | $32.16 | $75.04 | 2026-03-11 12:18:56 |
| TXN-01010001 | DoorDash | $123.34 | $37.00 | $86.34 | 2026-03-11 12:17:26 |
| TXN-01014431 | UberEats | $107.87 | $32.36 | $75.51 | 2026-03-11 12:15:48 |
| TXN-01015268 | GrubHub | $56.70 | $17.01 | $39.69 | 2026-03-11 12:15:03 |
| TXN-01015747 | GrubHub | $156.66 | $47.00 | $109.66 | 2026-03-11 12:14:04 |
| TXN-01019455 | Clover | $67.27 | $1.61 | $65.66 | 2026-03-11 12:13:56 |
| TXN-01010891 | DoorDash | $137.85 | $41.35 | $96.50 | 2026-03-11 12:13:39 |