Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010579 | DoorDash | $106.66 | $32.00 | $74.66 | 2026-03-11 12:13:28 |
| TXN-01009375 | DoorDash | $109.46 | $32.84 | $76.62 | 2026-03-11 12:13:10 |
| TXN-01016579 | Toast | $92.28 | $2.40 | $89.88 | 2026-03-11 12:11:31 |
| TXN-01010571 | DoorDash | $115.26 | $34.58 | $80.68 | 2026-03-11 12:07:27 |
| TXN-01016932 | Toast | $100.47 | $2.61 | $97.86 | 2026-03-11 12:06:00 |
| TXN-01010326 | DoorDash | $149.20 | $44.76 | $104.44 | 2026-03-11 12:01:14 |
| TXN-01018180 | Square | $141.60 | $4.11 | $137.49 | 2026-03-11 12:00:53 |
| TXN-01010824 | DoorDash | $111.58 | $33.47 | $78.11 | 2026-03-11 12:00:40 |
| TXN-01016723 | Toast | $143.52 | $3.73 | $139.79 | 2026-03-11 12:00:25 |
| TXN-01009460 | DoorDash | $62.39 | $18.72 | $43.67 | 2026-03-11 11:58:26 |
| TXN-01017219 | Toast | $73.30 | $1.91 | $71.39 | 2026-03-11 11:58:26 |
| TXN-01012358 | UberEats | $137.07 | $41.12 | $95.95 | 2026-03-11 11:56:54 |
| TXN-01013109 | UberEats | $114.46 | $34.34 | $80.12 | 2026-03-11 11:53:53 |
| TXN-01011765 | DoorDash | $137.20 | $41.16 | $96.04 | 2026-03-11 11:49:37 |
| TXN-01010829 | DoorDash | $122.20 | $36.66 | $85.54 | 2026-03-11 11:49:02 |
| TXN-01011503 | DoorDash | $73.82 | $22.15 | $51.67 | 2026-03-11 11:47:24 |
| TXN-01012063 | DoorDash | $122.79 | $36.84 | $85.95 | 2026-03-11 11:46:55 |
| TXN-01010880 | DoorDash | $138.85 | $41.65 | $97.20 | 2026-03-11 11:45:59 |
| TXN-01010027 | DoorDash | $60.40 | $18.12 | $42.28 | 2026-03-11 11:43:46 |
| TXN-01016827 | Toast | $53.54 | $1.39 | $52.15 | 2026-03-11 11:43:45 |
| TXN-01009369 | DoorDash | $94.12 | $28.24 | $65.88 | 2026-03-11 11:40:03 |
| TXN-01018809 | Square | $42.94 | $1.25 | $41.69 | 2026-03-11 11:38:46 |
| TXN-01009709 | DoorDash | $68.29 | $20.49 | $47.80 | 2026-03-11 11:37:51 |
| TXN-01012803 | UberEats | $85.97 | $25.79 | $60.18 | 2026-03-11 11:34:16 |
| TXN-01009581 | DoorDash | $97.21 | $29.16 | $68.05 | 2026-03-11 11:34:11 |