Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015916 | Toast | $69.92 | $1.82 | $68.10 | 2026-03-11 11:32:19 |
| TXN-01017313 | Toast | $113.01 | $2.94 | $110.07 | 2026-03-11 11:31:51 |
| TXN-01011771 | DoorDash | $44.65 | $13.39 | $31.26 | 2026-03-11 11:30:04 |
| TXN-01017384 | Toast | $144.22 | $3.75 | $140.47 | 2026-03-11 11:28:54 |
| TXN-01012234 | DoorDash | $136.94 | $41.08 | $95.86 | 2026-03-11 11:28:35 |
| TXN-01014273 | UberEats | $76.20 | $22.86 | $53.34 | 2026-03-11 11:28:07 |
| TXN-01019155 | Square | $53.92 | $1.56 | $52.36 | 2026-03-11 11:20:30 |
| TXN-01014935 | GrubHub | $69.45 | $20.84 | $48.61 | 2026-03-11 11:18:57 |
| TXN-01015352 | GrubHub | $113.46 | $34.04 | $79.42 | 2026-03-11 11:16:21 |
| TXN-01011025 | DoorDash | $73.77 | $22.13 | $51.64 | 2026-03-11 11:08:27 |
| TXN-01014401 | UberEats | $95.96 | $28.79 | $67.17 | 2026-03-11 11:07:47 |
| TXN-01017407 | Toast | $48.89 | $1.27 | $47.62 | 2026-03-11 11:06:11 |
| TXN-01019020 | Square | $102.10 | $2.96 | $99.14 | 2026-03-11 10:52:43 |
| TXN-01018268 | Square | $89.00 | $2.58 | $86.42 | 2026-03-11 10:49:10 |
| TXN-01017542 | Toast | $86.33 | $2.24 | $84.09 | 2026-03-11 10:47:58 |
| TXN-01014339 | UberEats | $105.20 | $31.56 | $73.64 | 2026-03-11 10:47:45 |
| TXN-01009819 | DoorDash | $47.70 | $14.31 | $33.39 | 2026-03-11 10:44:06 |
| TXN-01013933 | UberEats | $97.33 | $29.20 | $68.13 | 2026-03-11 10:41:05 |
| TXN-01013434 | UberEats | $63.19 | $18.96 | $44.23 | 2026-03-11 10:40:37 |
| TXN-01017167 | Toast | $132.85 | $3.45 | $129.40 | 2026-03-11 10:33:33 |
| TXN-01009381 | DoorDash | $53.92 | $16.18 | $37.74 | 2026-03-11 10:29:36 |
| TXN-01010262 | DoorDash | $92.96 | $27.89 | $65.07 | 2026-03-11 10:28:20 |
| TXN-01014539 | UberEats | $157.57 | $47.27 | $110.30 | 2026-03-11 10:25:51 |
| TXN-01018779 | Square | $64.07 | $1.86 | $62.21 | 2026-03-11 10:09:43 |
| TXN-01013873 | UberEats | $110.20 | $33.06 | $77.14 | 2026-03-11 10:02:13 |