Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016897 | Toast | $56.92 | $1.48 | $55.44 | 2026-03-11 07:03:53 |
| TXN-01017579 | Toast | $124.24 | $3.23 | $121.01 | 2026-03-10 23:37:46 |
| TXN-01016289 | Toast | $39.40 | $1.02 | $38.38 | 2026-03-10 23:32:15 |
| TXN-01017097 | Toast | $92.84 | $2.41 | $90.43 | 2026-03-10 23:21:54 |
| TXN-01013748 | UberEats | $100.80 | $30.24 | $70.56 | 2026-03-10 23:07:26 |
| TXN-01016297 | Toast | $88.28 | $2.30 | $85.98 | 2026-03-10 22:58:44 |
| TXN-01019451 | Clover | $40.49 | $0.97 | $39.52 | 2026-03-10 22:54:33 |
| TXN-01019974 | Clover | $62.93 | $1.51 | $61.42 | 2026-03-10 22:54:00 |
| TXN-01017898 | Square | $66.20 | $1.92 | $64.28 | 2026-03-10 22:47:24 |
| TXN-01011622 | DoorDash | $122.68 | $36.80 | $85.88 | 2026-03-10 22:32:32 |
| TXN-01018786 | Square | $50.37 | $1.46 | $48.91 | 2026-03-10 22:21:45 |
| TXN-01017883 | Square | $133.58 | $3.87 | $129.71 | 2026-03-10 22:18:57 |
| TXN-01012564 | UberEats | $154.82 | $46.45 | $108.37 | 2026-03-10 22:05:32 |
| TXN-01010600 | DoorDash | $100.78 | $30.23 | $70.55 | 2026-03-10 22:00:49 |
| TXN-01018439 | Square | $118.72 | $3.44 | $115.28 | 2026-03-10 21:57:56 |
| TXN-01014703 | GrubHub | $64.10 | $19.23 | $44.87 | 2026-03-10 21:57:25 |
| TXN-01019027 | Square | $92.28 | $2.68 | $89.60 | 2026-03-10 21:48:13 |
| TXN-01015171 | GrubHub | $75.66 | $22.70 | $52.96 | 2026-03-10 21:41:54 |
| TXN-01018558 | Square | $75.50 | $2.19 | $73.31 | 2026-03-10 21:34:43 |
| TXN-01016385 | Toast | $122.32 | $3.18 | $119.14 | 2026-03-10 21:31:44 |
| TXN-01014808 | GrubHub | $156.74 | $47.02 | $109.72 | 2026-03-10 21:29:55 |
| TXN-01015129 | GrubHub | $76.31 | $22.89 | $53.42 | 2026-03-10 21:29:50 |
| TXN-01015956 | Toast | $86.01 | $2.24 | $83.77 | 2026-03-10 21:23:47 |
| TXN-01015937 | Toast | $46.89 | $1.22 | $45.67 | 2026-03-10 21:23:08 |
| TXN-01013857 | UberEats | $132.20 | $39.66 | $92.54 | 2026-03-10 21:19:01 |