Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015503 | GrubHub | $61.65 | $18.49 | $43.16 | 2026-03-10 20:03:16 |
| TXN-01019178 | Square | $134.42 | $3.90 | $130.52 | 2026-03-10 20:02:02 |
| TXN-01011962 | DoorDash | $68.66 | $20.60 | $48.06 | 2026-03-10 20:00:35 |
| TXN-01009350 | DoorDash | $137.16 | $41.15 | $96.01 | 2026-03-10 19:56:10 |
| TXN-01010770 | DoorDash | $120.01 | $36.00 | $84.01 | 2026-03-10 19:55:00 |
| TXN-01011255 | DoorDash | $154.96 | $46.49 | $108.47 | 2026-03-10 19:54:47 |
| TXN-01017457 | Toast | $117.83 | $3.06 | $114.77 | 2026-03-10 19:54:36 |
| TXN-01018518 | Square | $94.48 | $2.74 | $91.74 | 2026-03-10 19:53:18 |
| TXN-01009549 | DoorDash | $51.34 | $15.40 | $35.94 | 2026-03-10 19:51:24 |
| TXN-01010629 | DoorDash | $45.91 | $13.77 | $32.14 | 2026-03-10 19:50:50 |
| TXN-01017550 | Toast | $138.17 | $3.59 | $134.58 | 2026-03-10 19:50:05 |
| TXN-01012190 | DoorDash | $132.23 | $39.67 | $92.56 | 2026-03-10 19:47:14 |
| TXN-01010779 | DoorDash | $98.24 | $29.47 | $68.77 | 2026-03-10 19:45:54 |
| TXN-01010096 | DoorDash | $79.65 | $23.89 | $55.76 | 2026-03-10 19:45:42 |
| TXN-01016498 | Toast | $96.82 | $2.52 | $94.30 | 2026-03-10 19:44:55 |
| TXN-01012544 | UberEats | $149.84 | $44.95 | $104.89 | 2026-03-10 19:39:53 |
| TXN-01013534 | UberEats | $88.49 | $26.55 | $61.94 | 2026-03-10 19:38:39 |
| TXN-01010359 | DoorDash | $85.40 | $25.62 | $59.78 | 2026-03-10 19:36:42 |
| TXN-01010772 | DoorDash | $91.61 | $27.48 | $64.13 | 2026-03-10 19:35:39 |
| TXN-01019987 | Clover | $138.30 | $3.32 | $134.98 | 2026-03-10 19:34:50 |
| TXN-01017057 | Toast | $91.67 | $2.38 | $89.29 | 2026-03-10 19:34:30 |
| TXN-01014930 | GrubHub | $132.97 | $39.89 | $93.08 | 2026-03-10 19:33:44 |
| TXN-01013508 | UberEats | $93.07 | $27.92 | $65.15 | 2026-03-10 19:33:03 |
| TXN-01012515 | UberEats | $131.77 | $39.53 | $92.24 | 2026-03-10 19:32:21 |
| TXN-01011548 | DoorDash | $138.02 | $41.41 | $96.61 | 2026-03-10 19:30:49 |