Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015902 | Toast | $57.12 | $1.49 | $55.63 | 2026-04-04 13:17:39 |
| TXN-01012614 | UberEats | $130.88 | $39.26 | $91.62 | 2026-04-04 13:15:51 |
| TXN-01018083 | Square | $67.72 | $1.96 | $65.76 | 2026-04-04 13:14:41 |
| TXN-01018496 | Square | $97.13 | $2.82 | $94.31 | 2026-04-04 13:12:11 |
| TXN-01019656 | Clover | $64.19 | $1.54 | $62.65 | 2026-04-04 13:07:40 |
| TXN-01010222 | DoorDash | $148.29 | $44.49 | $103.80 | 2026-04-04 13:07:15 |
| TXN-01019307 | Clover | $119.67 | $2.87 | $116.80 | 2026-04-04 13:05:23 |
| TXN-01019327 | Clover | $83.98 | $2.02 | $81.96 | 2026-04-04 13:02:50 |
| TXN-01014184 | UberEats | $61.04 | $18.31 | $42.73 | 2026-04-04 12:59:27 |
| TXN-01016257 | Toast | $134.75 | $3.50 | $131.25 | 2026-04-04 12:54:49 |
| TXN-01016647 | Toast | $61.49 | $1.60 | $59.89 | 2026-04-04 12:54:20 |
| TXN-01016751 | Toast | $57.71 | $1.50 | $56.21 | 2026-04-04 12:52:12 |
| TXN-01017754 | Square | $47.29 | $1.37 | $45.92 | 2026-04-04 12:50:56 |
| TXN-01009678 | DoorDash | $79.01 | $23.70 | $55.31 | 2026-04-04 12:49:18 |
| TXN-01019568 | Clover | $112.66 | $2.70 | $109.96 | 2026-04-04 12:43:29 |
| TXN-01011767 | DoorDash | $133.55 | $40.07 | $93.48 | 2026-04-04 12:41:42 |
| TXN-01015568 | GrubHub | $54.81 | $16.44 | $38.37 | 2026-04-04 12:40:30 |
| TXN-01019433 | Clover | $138.04 | $3.31 | $134.73 | 2026-04-04 12:37:31 |
| TXN-01009517 | DoorDash | $134.61 | $40.38 | $94.23 | 2026-04-04 12:37:18 |
| TXN-01014197 | UberEats | $158.78 | $47.63 | $111.15 | 2026-04-04 12:36:43 |
| TXN-01013357 | UberEats | $97.79 | $29.34 | $68.45 | 2026-04-04 12:35:22 |
| TXN-01019844 | Clover | $46.95 | $1.13 | $45.82 | 2026-04-04 12:33:59 |
| TXN-01014601 | UberEats | $126.43 | $37.93 | $88.50 | 2026-04-04 12:33:58 |
| TXN-01017693 | Square | $48.38 | $1.40 | $46.98 | 2026-04-04 12:32:29 |
| TXN-01012771 | UberEats | $54.81 | $16.44 | $38.37 | 2026-04-04 12:29:16 |