Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017484 | Toast | $45.46 | $1.18 | $44.28 | 2026-03-10 18:53:45 |
| TXN-01012697 | UberEats | $56.84 | $17.05 | $39.79 | 2026-03-10 18:52:01 |
| TXN-01011988 | DoorDash | $134.92 | $40.48 | $94.44 | 2026-03-10 18:51:59 |
| TXN-01017597 | Toast | $101.35 | $2.64 | $98.71 | 2026-03-10 18:50:33 |
| TXN-01010596 | DoorDash | $135.04 | $40.51 | $94.53 | 2026-03-10 18:44:05 |
| TXN-01019323 | Clover | $117.52 | $2.82 | $114.70 | 2026-03-10 18:40:51 |
| TXN-01011647 | DoorDash | $156.07 | $46.82 | $109.25 | 2026-03-10 18:39:51 |
| TXN-01019774 | Clover | $48.41 | $1.16 | $47.25 | 2026-03-10 18:39:47 |
| TXN-01015652 | GrubHub | $82.14 | $24.64 | $57.50 | 2026-03-10 18:39:14 |
| TXN-01014160 | UberEats | $95.67 | $28.70 | $66.97 | 2026-03-10 18:39:04 |
| TXN-01013242 | UberEats | $77.71 | $23.31 | $54.40 | 2026-03-10 18:39:03 |
| TXN-01010460 | DoorDash | $95.09 | $28.53 | $66.56 | 2026-03-10 18:37:02 |
| TXN-01017462 | Toast | $58.43 | $1.52 | $56.91 | 2026-03-10 18:34:26 |
| TXN-01012930 | UberEats | $138.31 | $41.49 | $96.82 | 2026-03-10 18:34:17 |
| TXN-01018630 | Square | $42.22 | $1.22 | $41.00 | 2026-03-10 18:32:48 |
| TXN-01013091 | UberEats | $79.53 | $23.86 | $55.67 | 2026-03-10 18:29:21 |
| TXN-01014026 | UberEats | $75.59 | $22.68 | $52.91 | 2026-03-10 18:27:38 |
| TXN-01014217 | UberEats | $120.72 | $36.22 | $84.50 | 2026-03-10 18:27:35 |
| TXN-01012557 | UberEats | $85.56 | $25.67 | $59.89 | 2026-03-10 18:25:21 |
| TXN-01017363 | Toast | $113.93 | $2.96 | $110.97 | 2026-03-10 18:24:05 |
| TXN-01011514 | DoorDash | $94.89 | $28.47 | $66.42 | 2026-03-10 18:23:06 |
| TXN-01015824 | Toast | $42.86 | $1.11 | $41.75 | 2026-03-10 18:20:08 |
| TXN-01013663 | UberEats | $66.37 | $19.91 | $46.46 | 2026-03-10 18:19:20 |
| TXN-01011440 | DoorDash | $107.68 | $32.30 | $75.38 | 2026-03-10 18:17:24 |
| TXN-01009681 | DoorDash | $143.69 | $43.11 | $100.58 | 2026-03-10 18:15:58 |