Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017223 | Toast | $104.56 | $2.72 | $101.84 | 2026-03-10 18:14:58 |
| TXN-01013822 | UberEats | $123.59 | $37.08 | $86.51 | 2026-03-10 18:14:57 |
| TXN-01012020 | DoorDash | $155.80 | $46.74 | $109.06 | 2026-03-10 18:11:10 |
| TXN-01017413 | Toast | $87.88 | $2.28 | $85.60 | 2026-03-10 18:10:39 |
| TXN-01011100 | DoorDash | $135.90 | $40.77 | $95.13 | 2026-03-10 18:03:45 |
| TXN-01017704 | Square | $124.36 | $3.61 | $120.75 | 2026-03-10 18:03:14 |
| TXN-01010728 | DoorDash | $84.10 | $25.23 | $58.87 | 2026-03-10 18:01:51 |
| TXN-01012546 | UberEats | $91.92 | $27.58 | $64.34 | 2026-03-10 18:01:37 |
| TXN-01019550 | Clover | $129.62 | $3.11 | $126.51 | 2026-03-10 18:01:20 |
| TXN-01017851 | Square | $142.16 | $4.12 | $138.04 | 2026-03-10 17:56:49 |
| TXN-01015101 | GrubHub | $121.66 | $36.50 | $85.16 | 2026-03-10 17:56:23 |
| TXN-01011768 | DoorDash | $122.50 | $36.75 | $85.75 | 2026-03-10 17:53:36 |
| TXN-01016875 | Toast | $54.28 | $1.41 | $52.87 | 2026-03-10 17:50:08 |
| TXN-01016725 | Toast | $138.11 | $3.59 | $134.52 | 2026-03-10 17:48:50 |
| TXN-01012105 | DoorDash | $94.68 | $28.40 | $66.28 | 2026-03-10 17:48:40 |
| TXN-01017833 | Square | $102.28 | $2.97 | $99.31 | 2026-03-10 17:48:22 |
| TXN-01012101 | DoorDash | $79.79 | $23.94 | $55.85 | 2026-03-10 17:47:18 |
| TXN-01010133 | DoorDash | $149.36 | $44.81 | $104.55 | 2026-03-10 17:43:40 |
| TXN-01011155 | DoorDash | $116.19 | $34.86 | $81.33 | 2026-03-10 17:43:10 |
| TXN-01012821 | UberEats | $108.68 | $32.60 | $76.08 | 2026-03-10 17:42:44 |
| TXN-01010548 | DoorDash | $102.55 | $30.76 | $71.79 | 2026-03-10 17:39:18 |
| TXN-01011655 | DoorDash | $128.99 | $38.70 | $90.29 | 2026-03-10 17:33:14 |
| TXN-01013180 | UberEats | $60.50 | $18.15 | $42.35 | 2026-03-10 17:32:37 |
| TXN-01010201 | DoorDash | $101.55 | $30.46 | $71.09 | 2026-03-10 17:28:34 |
| TXN-01012825 | UberEats | $62.97 | $18.89 | $44.08 | 2026-03-10 17:28:00 |