Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016984 | Toast | $82.59 | $2.15 | $80.44 | 2026-03-10 17:19:45 |
| TXN-01014397 | UberEats | $110.29 | $33.09 | $77.20 | 2026-03-10 17:19:17 |
| TXN-01018851 | Square | $114.03 | $3.31 | $110.72 | 2026-03-10 17:15:58 |
| TXN-01017409 | Toast | $91.86 | $2.39 | $89.47 | 2026-03-10 17:12:25 |
| TXN-01012744 | UberEats | $89.76 | $26.93 | $62.83 | 2026-03-10 17:10:38 |
| TXN-01014881 | GrubHub | $83.22 | $24.97 | $58.25 | 2026-03-10 17:09:51 |
| TXN-01018129 | Square | $102.48 | $2.97 | $99.51 | 2026-03-10 17:05:33 |
| TXN-01012512 | UberEats | $144.72 | $43.42 | $101.30 | 2026-03-10 17:02:58 |
| TXN-01015910 | Toast | $97.20 | $2.53 | $94.67 | 2026-03-10 17:01:48 |
| TXN-01015247 | GrubHub | $101.29 | $30.39 | $70.90 | 2026-03-10 16:58:41 |
| TXN-01013007 | UberEats | $129.82 | $38.95 | $90.87 | 2026-03-10 16:24:06 |
| TXN-01019724 | Clover | $70.72 | $1.70 | $69.02 | 2026-03-10 16:22:40 |
| TXN-01015197 | GrubHub | $142.89 | $42.87 | $100.02 | 2026-03-10 16:21:02 |
| TXN-01009552 | DoorDash | $77.50 | $23.25 | $54.25 | 2026-03-10 16:19:15 |
| TXN-01011387 | DoorDash | $51.50 | $15.45 | $36.05 | 2026-03-10 16:16:12 |
| TXN-01012933 | UberEats | $112.28 | $33.68 | $78.60 | 2026-03-10 16:12:26 |
| TXN-01010178 | DoorDash | $129.61 | $38.88 | $90.73 | 2026-03-10 16:11:44 |
| TXN-01012143 | DoorDash | $145.24 | $43.57 | $101.67 | 2026-03-10 16:11:14 |
| TXN-01019742 | Clover | $140.41 | $3.37 | $137.04 | 2026-03-10 16:09:26 |
| TXN-01013346 | UberEats | $113.38 | $34.01 | $79.37 | 2026-03-10 16:04:38 |
| TXN-01015145 | GrubHub | $119.92 | $35.98 | $83.94 | 2026-03-10 15:58:00 |
| TXN-01017809 | Square | $61.95 | $1.80 | $60.15 | 2026-03-10 15:56:21 |
| TXN-01017440 | Toast | $90.51 | $2.35 | $88.16 | 2026-03-10 15:53:35 |
| TXN-01018996 | Square | $136.44 | $3.96 | $132.48 | 2026-03-10 15:44:01 |
| TXN-01019715 | Clover | $76.91 | $1.85 | $75.06 | 2026-03-10 15:42:27 |