Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015946 | Toast | $40.06 | $1.04 | $39.02 | 2026-03-10 15:34:42 |
| TXN-01016373 | Toast | $53.17 | $1.38 | $51.79 | 2026-03-10 15:32:26 |
| TXN-01019859 | Clover | $71.84 | $1.72 | $70.12 | 2026-03-10 15:27:47 |
| TXN-01010454 | DoorDash | $112.96 | $33.89 | $79.07 | 2026-03-10 15:27:15 |
| TXN-01014168 | UberEats | $150.64 | $45.19 | $105.45 | 2026-03-10 15:18:05 |
| TXN-01010461 | DoorDash | $86.22 | $25.87 | $60.35 | 2026-03-10 15:12:09 |
| TXN-01018526 | Square | $129.05 | $3.74 | $125.31 | 2026-03-10 15:12:00 |
| TXN-01011260 | DoorDash | $56.08 | $16.82 | $39.26 | 2026-03-10 15:07:28 |
| TXN-01017722 | Square | $120.86 | $3.50 | $117.36 | 2026-03-10 15:07:23 |
| TXN-01018608 | Square | $86.14 | $2.50 | $83.64 | 2026-03-10 15:03:57 |
| TXN-01015621 | GrubHub | $117.64 | $35.29 | $82.35 | 2026-03-10 15:00:13 |
| TXN-01018684 | Square | $68.69 | $1.99 | $66.70 | 2026-03-10 14:59:35 |
| TXN-01010139 | DoorDash | $149.84 | $44.95 | $104.89 | 2026-03-10 14:48:59 |
| TXN-01019762 | Clover | $89.34 | $2.14 | $87.20 | 2026-03-10 14:48:41 |
| TXN-01018527 | Square | $113.64 | $3.30 | $110.34 | 2026-03-10 14:44:42 |
| TXN-01016764 | Toast | $90.73 | $2.36 | $88.37 | 2026-03-10 14:43:07 |
| TXN-01016351 | Toast | $137.70 | $3.58 | $134.12 | 2026-03-10 14:42:45 |
| TXN-01016223 | Toast | $38.38 | $1.00 | $37.38 | 2026-03-10 14:38:55 |
| TXN-01018043 | Square | $101.48 | $2.94 | $98.54 | 2026-03-10 14:35:53 |
| TXN-01017463 | Toast | $124.88 | $3.25 | $121.63 | 2026-03-10 14:31:43 |
| TXN-01011414 | DoorDash | $56.66 | $17.00 | $39.66 | 2026-03-10 14:31:26 |
| TXN-01014760 | GrubHub | $113.90 | $34.17 | $79.73 | 2026-03-10 14:27:59 |
| TXN-01012416 | UberEats | $156.83 | $47.05 | $109.78 | 2026-03-10 14:25:47 |
| TXN-01015466 | GrubHub | $55.58 | $16.67 | $38.91 | 2026-03-10 14:21:27 |
| TXN-01011143 | DoorDash | $71.49 | $21.45 | $50.04 | 2026-03-10 14:20:03 |