Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009890 | DoorDash | $98.11 | $29.43 | $68.68 | 2026-03-10 14:09:16 |
| TXN-01017343 | Toast | $83.14 | $2.16 | $80.98 | 2026-03-10 14:05:08 |
| TXN-01016049 | Toast | $40.73 | $1.06 | $39.67 | 2026-03-10 14:02:51 |
| TXN-01010482 | DoorDash | $139.61 | $41.88 | $97.73 | 2026-03-10 14:01:15 |
| TXN-01018590 | Square | $75.86 | $2.20 | $73.66 | 2026-03-10 13:58:01 |
| TXN-01013879 | UberEats | $78.19 | $23.46 | $54.73 | 2026-03-10 13:54:53 |
| TXN-01019225 | Clover | $65.04 | $1.56 | $63.48 | 2026-03-10 13:53:11 |
| TXN-01019591 | Clover | $91.61 | $2.20 | $89.41 | 2026-03-10 13:47:49 |
| TXN-01013553 | UberEats | $74.01 | $22.20 | $51.81 | 2026-03-10 13:47:32 |
| TXN-01017251 | Toast | $49.86 | $1.30 | $48.56 | 2026-03-10 13:47:24 |
| TXN-01011726 | DoorDash | $132.16 | $39.65 | $92.51 | 2026-03-10 13:44:46 |
| TXN-01013723 | UberEats | $87.95 | $26.39 | $61.56 | 2026-03-10 13:43:54 |
| TXN-01018733 | Square | $63.07 | $1.83 | $61.24 | 2026-03-10 13:42:46 |
| TXN-01009568 | DoorDash | $129.99 | $39.00 | $90.99 | 2026-03-10 13:41:33 |
| TXN-01016722 | Toast | $137.70 | $3.58 | $134.12 | 2026-03-10 13:40:41 |
| TXN-01010715 | DoorDash | $88.65 | $26.60 | $62.05 | 2026-03-10 13:39:30 |
| TXN-01013076 | UberEats | $61.51 | $18.45 | $43.06 | 2026-03-10 13:39:17 |
| TXN-01010574 | DoorDash | $67.92 | $20.38 | $47.54 | 2026-03-10 13:39:14 |
| TXN-01015732 | GrubHub | $122.20 | $36.66 | $85.54 | 2026-03-10 13:39:07 |
| TXN-01014291 | UberEats | $130.93 | $39.28 | $91.65 | 2026-03-10 13:34:46 |
| TXN-01015290 | GrubHub | $75.77 | $22.73 | $53.04 | 2026-03-10 13:31:30 |
| TXN-01013560 | UberEats | $83.03 | $24.91 | $58.12 | 2026-03-10 13:31:12 |
| TXN-01015961 | Toast | $89.38 | $2.32 | $87.06 | 2026-03-10 13:30:58 |
| TXN-01010403 | DoorDash | $77.18 | $23.15 | $54.03 | 2026-03-10 13:30:54 |
| TXN-01018920 | Square | $66.74 | $1.94 | $64.80 | 2026-03-10 13:26:05 |