Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018186 | Square | $137.71 | $3.99 | $133.72 | 2026-03-10 13:23:27 |
| TXN-01012256 | DoorDash | $54.80 | $16.44 | $38.36 | 2026-03-10 13:20:33 |
| TXN-01012654 | UberEats | $62.10 | $18.63 | $43.47 | 2026-03-10 13:19:46 |
| TXN-01010687 | DoorDash | $45.82 | $13.75 | $32.07 | 2026-03-10 13:18:16 |
| TXN-01018409 | Square | $144.70 | $4.20 | $140.50 | 2026-03-10 13:17:31 |
| TXN-01018769 | Square | $112.38 | $3.26 | $109.12 | 2026-03-10 13:15:27 |
| TXN-01017792 | Square | $140.17 | $4.06 | $136.11 | 2026-03-10 13:13:39 |
| TXN-01017738 | Square | $104.25 | $3.02 | $101.23 | 2026-03-10 13:08:47 |
| TXN-01010804 | DoorDash | $141.90 | $42.57 | $99.33 | 2026-03-10 13:07:14 |
| TXN-01010627 | DoorDash | $143.76 | $43.13 | $100.63 | 2026-03-10 13:02:22 |
| TXN-01010815 | DoorDash | $96.85 | $29.05 | $67.80 | 2026-03-10 13:01:50 |
| TXN-01019222 | Clover | $142.54 | $3.42 | $139.12 | 2026-03-10 13:01:38 |
| TXN-01019006 | Square | $138.55 | $4.02 | $134.53 | 2026-03-10 12:59:34 |
| TXN-01018413 | Square | $104.03 | $3.02 | $101.01 | 2026-03-10 12:56:39 |
| TXN-01015710 | GrubHub | $79.41 | $23.82 | $55.59 | 2026-03-10 12:55:45 |
| TXN-01016950 | Toast | $65.82 | $1.71 | $64.11 | 2026-03-10 12:55:31 |
| TXN-01019908 | Clover | $120.12 | $2.88 | $117.24 | 2026-03-10 12:54:28 |
| TXN-01020039 | Clover | $137.67 | $3.30 | $134.37 | 2026-03-10 12:54:21 |
| TXN-01017487 | Toast | $57.80 | $1.50 | $56.30 | 2026-03-10 12:53:45 |
| TXN-01012989 | UberEats | $116.79 | $35.04 | $81.75 | 2026-03-10 12:51:26 |
| TXN-01016396 | Toast | $56.92 | $1.48 | $55.44 | 2026-03-10 12:48:42 |
| TXN-01011645 | DoorDash | $43.75 | $13.12 | $30.63 | 2026-03-10 12:48:12 |
| TXN-01009672 | DoorDash | $74.76 | $22.43 | $52.33 | 2026-03-10 12:46:05 |
| TXN-01010150 | DoorDash | $122.43 | $36.73 | $85.70 | 2026-03-10 12:44:40 |
| TXN-01012239 | DoorDash | $101.05 | $30.31 | $70.74 | 2026-03-10 12:44:40 |