Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016645 | Toast | $87.12 | $2.27 | $84.85 | 2026-04-04 12:28:58 |
| TXN-01012748 | UberEats | $94.54 | $28.36 | $66.18 | 2026-04-04 12:28:48 |
| TXN-01011209 | DoorDash | $139.75 | $41.92 | $97.83 | 2026-04-04 12:28:30 |
| TXN-01016123 | Toast | $130.49 | $3.39 | $127.10 | 2026-04-04 12:26:35 |
| TXN-01019924 | Clover | $63.57 | $1.53 | $62.04 | 2026-04-04 12:25:22 |
| TXN-01013792 | UberEats | $109.79 | $32.94 | $76.85 | 2026-04-04 12:25:09 |
| TXN-01010978 | DoorDash | $93.26 | $27.98 | $65.28 | 2026-04-04 12:24:40 |
| TXN-01016587 | Toast | $137.75 | $3.58 | $134.17 | 2026-04-04 12:20:53 |
| TXN-01016254 | Toast | $118.85 | $3.09 | $115.76 | 2026-04-04 12:20:50 |
| TXN-01013262 | UberEats | $153.69 | $46.11 | $107.58 | 2026-04-04 12:19:40 |
| TXN-01012741 | UberEats | $62.27 | $18.68 | $43.59 | 2026-04-04 12:19:23 |
| TXN-01018349 | Square | $94.64 | $2.74 | $91.90 | 2026-04-04 12:19:12 |
| TXN-01014359 | UberEats | $124.94 | $37.48 | $87.46 | 2026-04-04 12:19:11 |
| TXN-01019459 | Clover | $140.25 | $3.37 | $136.88 | 2026-04-04 12:19:00 |
| TXN-01014689 | GrubHub | $98.67 | $29.60 | $69.07 | 2026-04-04 12:18:55 |
| TXN-01010584 | DoorDash | $103.78 | $31.13 | $72.65 | 2026-04-04 12:16:35 |
| TXN-01015679 | GrubHub | $79.24 | $23.77 | $55.47 | 2026-04-04 12:16:09 |
| TXN-01009444 | DoorDash | $72.53 | $21.76 | $50.77 | 2026-04-04 12:15:54 |
| TXN-01015265 | GrubHub | $100.19 | $30.06 | $70.13 | 2026-04-04 12:14:30 |
| TXN-01013084 | UberEats | $118.33 | $35.50 | $82.83 | 2026-04-04 12:14:00 |
| TXN-01013299 | UberEats | $102.27 | $30.68 | $71.59 | 2026-04-04 12:12:00 |
| TXN-01009454 | DoorDash | $67.25 | $20.18 | $47.07 | 2026-04-04 12:09:05 |
| TXN-01017690 | Square | $78.24 | $2.27 | $75.97 | 2026-04-04 12:08:24 |
| TXN-01009788 | DoorDash | $109.80 | $32.94 | $76.86 | 2026-04-04 12:07:50 |
| TXN-01010488 | DoorDash | $154.78 | $46.43 | $108.35 | 2026-04-04 12:07:26 |