Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010311 | DoorDash | $100.12 | $30.04 | $70.08 | 2026-04-04 11:23:20 |
| TXN-01014057 | UberEats | $122.02 | $36.61 | $85.41 | 2026-04-04 11:19:11 |
| TXN-01016150 | Toast | $44.62 | $1.16 | $43.46 | 2026-04-04 11:16:43 |
| TXN-01018045 | Square | $71.95 | $2.09 | $69.86 | 2026-04-04 11:15:30 |
| TXN-01012102 | DoorDash | $133.43 | $40.03 | $93.40 | 2026-04-04 11:13:26 |
| TXN-01012288 | DoorDash | $99.30 | $29.79 | $69.51 | 2026-04-04 11:08:59 |
| TXN-01017298 | Toast | $67.27 | $1.75 | $65.52 | 2026-04-04 11:08:14 |
| TXN-01012261 | DoorDash | $66.56 | $19.97 | $46.59 | 2026-04-04 11:06:50 |
| TXN-01013418 | UberEats | $116.21 | $34.86 | $81.35 | 2026-04-04 11:00:54 |
| TXN-01016933 | Toast | $111.84 | $2.91 | $108.93 | 2026-04-04 10:52:35 |
| TXN-01011596 | DoorDash | $135.77 | $40.73 | $95.04 | 2026-04-04 10:47:48 |
| TXN-01009932 | DoorDash | $125.92 | $37.78 | $88.14 | 2026-04-04 10:47:19 |
| TXN-01012170 | DoorDash | $147.02 | $44.11 | $102.91 | 2026-04-04 10:42:59 |
| TXN-01019522 | Clover | $127.43 | $3.06 | $124.37 | 2026-04-04 10:34:59 |
| TXN-01010481 | DoorDash | $105.34 | $31.60 | $73.74 | 2026-04-04 10:33:40 |
| TXN-01015284 | GrubHub | $91.60 | $27.48 | $64.12 | 2026-04-04 10:33:34 |
| TXN-01018699 | Square | $108.54 | $3.15 | $105.39 | 2026-04-04 10:30:08 |
| TXN-01016590 | Toast | $122.33 | $3.18 | $119.15 | 2026-04-04 10:26:15 |
| TXN-01019639 | Clover | $130.64 | $3.14 | $127.50 | 2026-04-04 10:23:04 |
| TXN-01016817 | Toast | $137.87 | $3.58 | $134.29 | 2026-04-04 10:20:46 |
| TXN-01011263 | DoorDash | $107.55 | $32.27 | $75.28 | 2026-04-04 10:20:39 |
| TXN-01010777 | DoorDash | $119.01 | $35.70 | $83.31 | 2026-04-04 10:17:15 |
| TXN-01018865 | Square | $68.71 | $1.99 | $66.72 | 2026-04-04 10:16:32 |
| TXN-01015248 | GrubHub | $133.68 | $40.10 | $93.58 | 2026-04-04 10:12:52 |
| TXN-01009650 | DoorDash | $155.77 | $46.73 | $109.04 | 2026-04-04 10:06:06 |