Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014046 | UberEats | $154.53 | $46.36 | $108.17 | 2026-03-24 18:05:18 |
| TXN-01014564 | UberEats | $127.10 | $38.13 | $88.97 | 2026-03-24 18:01:32 |
| TXN-01012894 | UberEats | $83.84 | $25.15 | $58.69 | 2026-03-24 17:44:37 |
| TXN-01013409 | UberEats | $84.68 | $25.40 | $59.28 | 2026-03-24 17:20:16 |
| TXN-01012335 | UberEats | $122.08 | $36.62 | $85.46 | 2026-03-24 17:09:20 |
| TXN-01013759 | UberEats | $102.69 | $30.81 | $71.88 | 2026-03-24 17:06:50 |
| TXN-01013590 | UberEats | $105.55 | $31.66 | $73.89 | 2026-03-24 17:05:38 |
| TXN-01014505 | UberEats | $145.20 | $43.56 | $101.64 | 2026-03-24 17:00:06 |
| TXN-01014332 | UberEats | $158.41 | $47.52 | $110.89 | 2026-03-24 16:46:07 |
| TXN-01014584 | UberEats | $57.71 | $17.31 | $40.40 | 2026-03-24 16:25:39 |
| TXN-01012828 | UberEats | $72.15 | $21.64 | $50.51 | 2026-03-24 15:52:39 |
| TXN-01013517 | UberEats | $53.39 | $16.02 | $37.37 | 2026-03-24 15:13:03 |
| TXN-01014387 | UberEats | $85.83 | $25.75 | $60.08 | 2026-03-24 15:04:24 |
| TXN-01012820 | UberEats | $146.83 | $44.05 | $102.78 | 2026-03-24 15:00:07 |
| TXN-01014068 | UberEats | $78.52 | $23.56 | $54.96 | 2026-03-24 14:52:24 |
| TXN-01014114 | UberEats | $55.77 | $16.73 | $39.04 | 2026-03-24 14:44:07 |
| TXN-01012529 | UberEats | $88.75 | $26.62 | $62.13 | 2026-03-24 14:41:33 |
| TXN-01012758 | UberEats | $82.07 | $24.62 | $57.45 | 2026-03-24 14:19:55 |
| TXN-01013291 | UberEats | $68.50 | $20.55 | $47.95 | 2026-03-24 13:48:28 |
| TXN-01014611 | UberEats | $131.76 | $39.53 | $92.23 | 2026-03-24 13:33:28 |
| TXN-01013721 | UberEats | $73.83 | $22.15 | $51.68 | 2026-03-24 13:29:17 |
| TXN-01013110 | UberEats | $98.50 | $29.55 | $68.95 | 2026-03-24 13:17:23 |
| TXN-01014087 | UberEats | $48.24 | $14.47 | $33.77 | 2026-03-24 13:14:18 |
| TXN-01014031 | UberEats | $62.90 | $18.87 | $44.03 | 2026-03-24 13:01:00 |
| TXN-01012527 | UberEats | $66.22 | $19.87 | $46.35 | 2026-03-24 12:54:40 |