Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011761 | DoorDash | $58.38 | $17.51 | $40.87 | 2026-04-03 21:48:34 |
| TXN-01013577 | UberEats | $47.43 | $14.23 | $33.20 | 2026-04-03 21:43:07 |
| TXN-01011800 | DoorDash | $79.40 | $23.82 | $55.58 | 2026-04-03 21:42:35 |
| TXN-01010850 | DoorDash | $138.58 | $41.57 | $97.01 | 2026-04-03 21:41:55 |
| TXN-01013049 | UberEats | $143.86 | $43.16 | $100.70 | 2026-04-03 21:40:32 |
| TXN-01019382 | Clover | $132.63 | $3.18 | $129.45 | 2026-04-03 21:40:01 |
| TXN-01015708 | GrubHub | $86.90 | $26.07 | $60.83 | 2026-04-03 21:37:39 |
| TXN-01014382 | UberEats | $91.72 | $27.52 | $64.20 | 2026-04-03 21:35:56 |
| TXN-01016321 | Toast | $104.64 | $2.72 | $101.92 | 2026-04-03 21:33:34 |
| TXN-01014666 | UberEats | $123.28 | $36.98 | $86.30 | 2026-04-03 21:31:49 |
| TXN-01010275 | DoorDash | $134.18 | $40.25 | $93.93 | 2026-04-03 21:30:55 |
| TXN-01010784 | DoorDash | $90.77 | $27.23 | $63.54 | 2026-04-03 21:30:25 |
| TXN-01010196 | DoorDash | $129.40 | $38.82 | $90.58 | 2026-04-03 21:22:48 |
| TXN-01018345 | Square | $89.73 | $2.60 | $87.13 | 2026-04-03 21:19:06 |
| TXN-01011814 | DoorDash | $122.04 | $36.61 | $85.43 | 2026-04-03 21:19:04 |
| TXN-01011657 | DoorDash | $49.11 | $14.73 | $34.38 | 2026-04-03 21:18:04 |
| TXN-01012991 | UberEats | $125.92 | $37.78 | $88.14 | 2026-04-03 21:18:04 |
| TXN-01012840 | UberEats | $134.16 | $40.25 | $93.91 | 2026-04-03 21:14:54 |
| TXN-01015609 | GrubHub | $61.96 | $18.59 | $43.37 | 2026-04-03 21:13:43 |
| TXN-01015069 | GrubHub | $144.15 | $43.24 | $100.91 | 2026-04-03 21:12:55 |
| TXN-01014023 | UberEats | $45.51 | $13.65 | $31.86 | 2026-04-03 21:12:08 |
| TXN-01016554 | Toast | $87.80 | $2.28 | $85.52 | 2026-04-03 21:11:59 |
| TXN-01012665 | UberEats | $84.65 | $25.39 | $59.26 | 2026-04-03 21:06:39 |
| TXN-01013756 | UberEats | $149.74 | $44.92 | $104.82 | 2026-04-03 21:06:18 |
| TXN-01013679 | UberEats | $89.66 | $26.90 | $62.76 | 2026-04-03 20:59:19 |