Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012198 | DoorDash | $132.39 | $39.72 | $92.67 | 2026-03-27 13:01:57 |
| TXN-01009506 | DoorDash | $111.63 | $33.49 | $78.14 | 2026-03-27 12:43:34 |
| TXN-01009882 | DoorDash | $94.23 | $28.27 | $65.96 | 2026-03-27 12:40:09 |
| TXN-01010349 | DoorDash | $59.34 | $17.80 | $41.54 | 2026-03-27 12:35:51 |
| TXN-01010366 | DoorDash | $65.05 | $19.51 | $45.54 | 2026-03-27 12:33:59 |
| TXN-01011555 | DoorDash | $78.81 | $23.64 | $55.17 | 2026-03-27 12:25:23 |
| TXN-01010675 | DoorDash | $111.83 | $33.55 | $78.28 | 2026-03-27 12:23:10 |
| TXN-01011759 | DoorDash | $66.46 | $19.94 | $46.52 | 2026-03-27 12:11:40 |
| TXN-01009541 | DoorDash | $82.34 | $24.70 | $57.64 | 2026-03-27 12:04:19 |
| TXN-01012098 | DoorDash | $91.88 | $27.56 | $64.32 | 2026-03-27 12:03:44 |
| TXN-01009658 | DoorDash | $121.04 | $36.31 | $84.73 | 2026-03-27 12:01:53 |
| TXN-01009479 | DoorDash | $149.44 | $44.83 | $104.61 | 2026-03-27 11:51:09 |
| TXN-01011953 | DoorDash | $95.53 | $28.66 | $66.87 | 2026-03-27 11:42:43 |
| TXN-01009795 | DoorDash | $141.36 | $42.41 | $98.95 | 2026-03-27 11:34:57 |
| TXN-01012220 | DoorDash | $123.74 | $37.12 | $86.62 | 2026-03-27 11:28:03 |
| TXN-01010981 | DoorDash | $44.44 | $13.33 | $31.11 | 2026-03-27 11:25:22 |
| TXN-01009992 | DoorDash | $108.70 | $32.61 | $76.09 | 2026-03-27 11:25:15 |
| TXN-01011829 | DoorDash | $119.85 | $35.95 | $83.90 | 2026-03-27 11:22:52 |
| TXN-01010636 | DoorDash | $107.57 | $32.27 | $75.30 | 2026-03-27 11:18:25 |
| TXN-01010498 | DoorDash | $124.96 | $37.49 | $87.47 | 2026-03-27 11:17:58 |
| TXN-01011538 | DoorDash | $114.76 | $34.43 | $80.33 | 2026-03-27 11:16:24 |
| TXN-01010080 | DoorDash | $112.19 | $33.66 | $78.53 | 2026-03-27 11:16:08 |
| TXN-01009748 | DoorDash | $108.40 | $32.52 | $75.88 | 2026-03-27 11:02:55 |
| TXN-01010714 | DoorDash | $63.80 | $19.14 | $44.66 | 2026-03-27 11:02:06 |
| TXN-01012017 | DoorDash | $57.57 | $17.27 | $40.30 | 2026-03-27 10:43:53 |