Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009995 | DoorDash | $136.38 | $40.91 | $95.47 | 2026-03-26 20:28:44 |
| TXN-01011822 | DoorDash | $141.17 | $42.35 | $98.82 | 2026-03-26 20:26:11 |
| TXN-01010982 | DoorDash | $140.34 | $42.10 | $98.24 | 2026-03-26 20:19:21 |
| TXN-01010154 | DoorDash | $73.31 | $21.99 | $51.32 | 2026-03-26 20:02:37 |
| TXN-01010746 | DoorDash | $120.82 | $36.25 | $84.57 | 2026-03-26 19:55:38 |
| TXN-01009632 | DoorDash | $113.87 | $34.16 | $79.71 | 2026-03-26 19:55:27 |
| TXN-01010830 | DoorDash | $83.68 | $25.10 | $58.58 | 2026-03-26 19:51:18 |
| TXN-01009990 | DoorDash | $121.71 | $36.51 | $85.20 | 2026-03-26 19:44:34 |
| TXN-01009684 | DoorDash | $125.57 | $37.67 | $87.90 | 2026-03-26 19:44:23 |
| TXN-01012109 | DoorDash | $94.94 | $28.48 | $66.46 | 2026-03-26 19:44:05 |
| TXN-01011876 | DoorDash | $122.96 | $36.89 | $86.07 | 2026-03-26 19:30:16 |
| TXN-01010979 | DoorDash | $139.58 | $41.87 | $97.71 | 2026-03-26 19:04:18 |
| TXN-01010502 | DoorDash | $144.01 | $43.20 | $100.81 | 2026-03-26 19:00:27 |
| TXN-01009960 | DoorDash | $96.80 | $29.04 | $67.76 | 2026-03-26 18:58:01 |
| TXN-01009583 | DoorDash | $147.23 | $44.17 | $103.06 | 2026-03-26 18:52:45 |
| TXN-01011238 | DoorDash | $106.96 | $32.09 | $74.87 | 2026-03-26 18:52:00 |
| TXN-01010998 | DoorDash | $79.61 | $23.88 | $55.73 | 2026-03-26 18:48:42 |
| TXN-01011517 | DoorDash | $85.54 | $25.66 | $59.88 | 2026-03-26 18:41:12 |
| TXN-01010336 | DoorDash | $50.64 | $15.19 | $35.45 | 2026-03-26 18:39:50 |
| TXN-01012290 | DoorDash | $102.21 | $30.66 | $71.55 | 2026-03-26 18:38:56 |
| TXN-01009940 | DoorDash | $74.66 | $22.40 | $52.26 | 2026-03-26 18:36:52 |
| TXN-01009872 | DoorDash | $73.48 | $22.04 | $51.44 | 2026-03-26 18:36:06 |
| TXN-01009866 | DoorDash | $139.75 | $41.92 | $97.83 | 2026-03-26 18:32:20 |
| TXN-01011573 | DoorDash | $154.27 | $46.28 | $107.99 | 2026-03-26 18:12:51 |
| TXN-01011466 | DoorDash | $82.25 | $24.68 | $57.57 | 2026-03-26 17:58:04 |