Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013486 | UberEats | $83.25 | $24.97 | $58.28 | 2026-03-23 17:51:54 |
| TXN-01013930 | UberEats | $85.54 | $25.66 | $59.88 | 2026-03-23 17:50:59 |
| TXN-01014318 | UberEats | $53.63 | $16.09 | $37.54 | 2026-03-23 17:48:10 |
| TXN-01013687 | UberEats | $69.25 | $20.77 | $48.48 | 2026-03-23 17:35:47 |
| TXN-01013518 | UberEats | $47.00 | $14.10 | $32.90 | 2026-03-23 17:24:15 |
| TXN-01012772 | UberEats | $112.03 | $33.61 | $78.42 | 2026-03-23 17:20:42 |
| TXN-01013891 | UberEats | $92.39 | $27.72 | $64.67 | 2026-03-23 17:17:59 |
| TXN-01013676 | UberEats | $66.49 | $19.95 | $46.54 | 2026-03-23 17:12:41 |
| TXN-01014576 | UberEats | $70.85 | $21.25 | $49.60 | 2026-03-23 17:10:25 |
| TXN-01013413 | UberEats | $65.33 | $19.60 | $45.73 | 2026-03-23 17:03:43 |
| TXN-01013868 | UberEats | $134.23 | $40.27 | $93.96 | 2026-03-23 17:00:36 |
| TXN-01013296 | UberEats | $130.79 | $39.24 | $91.55 | 2026-03-23 17:00:08 |
| TXN-01014648 | UberEats | $145.00 | $43.50 | $101.50 | 2026-03-23 16:39:37 |
| TXN-01012421 | UberEats | $57.33 | $17.20 | $40.13 | 2026-03-23 16:29:08 |
| TXN-01014542 | UberEats | $100.90 | $30.27 | $70.63 | 2026-03-23 16:20:26 |
| TXN-01013904 | UberEats | $107.48 | $32.24 | $75.24 | 2026-03-23 16:15:16 |
| TXN-01012455 | UberEats | $140.76 | $42.23 | $98.53 | 2026-03-23 15:40:34 |
| TXN-01013474 | UberEats | $44.26 | $13.28 | $30.98 | 2026-03-23 15:30:12 |
| TXN-01014040 | UberEats | $75.65 | $22.70 | $52.95 | 2026-03-23 15:23:29 |
| TXN-01014182 | UberEats | $122.29 | $36.69 | $85.60 | 2026-03-23 15:06:52 |
| TXN-01013436 | UberEats | $59.18 | $17.75 | $41.43 | 2026-03-23 14:40:59 |
| TXN-01013906 | UberEats | $99.10 | $29.73 | $69.37 | 2026-03-23 14:28:26 |
| TXN-01013255 | UberEats | $113.20 | $33.96 | $79.24 | 2026-03-23 14:15:45 |
| TXN-01012330 | UberEats | $132.77 | $39.83 | $92.94 | 2026-03-23 14:01:39 |
| TXN-01012811 | UberEats | $118.39 | $35.52 | $82.87 | 2026-03-23 14:01:00 |