Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015518 | GrubHub | $119.98 | $35.99 | $83.99 | 2026-04-03 19:04:37 |
| TXN-01015896 | Toast | $96.20 | $2.50 | $93.70 | 2026-04-03 18:57:29 |
| TXN-01019761 | Clover | $108.10 | $2.59 | $105.51 | 2026-04-03 18:57:17 |
| TXN-01013526 | UberEats | $155.49 | $46.65 | $108.84 | 2026-04-03 18:55:13 |
| TXN-01012725 | UberEats | $136.17 | $40.85 | $95.32 | 2026-04-03 18:54:29 |
| TXN-01014092 | UberEats | $101.22 | $30.37 | $70.85 | 2026-04-03 18:51:12 |
| TXN-01016045 | Toast | $112.53 | $2.93 | $109.60 | 2026-04-03 18:50:31 |
| TXN-01014922 | GrubHub | $55.90 | $16.77 | $39.13 | 2026-04-03 18:50:15 |
| TXN-01012312 | DoorDash | $147.21 | $44.16 | $103.05 | 2026-04-03 18:47:26 |
| TXN-01013582 | UberEats | $126.76 | $38.03 | $88.73 | 2026-04-03 18:45:12 |
| TXN-01019719 | Clover | $70.12 | $1.68 | $68.44 | 2026-04-03 18:39:29 |
| TXN-01012547 | UberEats | $136.27 | $40.88 | $95.39 | 2026-04-03 18:38:34 |
| TXN-01014707 | GrubHub | $81.29 | $24.39 | $56.90 | 2026-04-03 18:38:12 |
| TXN-01010613 | DoorDash | $98.90 | $29.67 | $69.23 | 2026-04-03 18:38:01 |
| TXN-01011536 | DoorDash | $72.94 | $21.88 | $51.06 | 2026-04-03 18:35:30 |
| TXN-01014070 | UberEats | $55.32 | $16.60 | $38.72 | 2026-04-03 18:35:11 |
| TXN-01019070 | Square | $92.02 | $2.67 | $89.35 | 2026-04-03 18:35:11 |
| TXN-01015553 | GrubHub | $142.43 | $42.73 | $99.70 | 2026-04-03 18:35:07 |
| TXN-01013070 | UberEats | $156.93 | $47.08 | $109.85 | 2026-04-03 18:35:00 |
| TXN-01011062 | DoorDash | $136.45 | $40.93 | $95.52 | 2026-04-03 18:31:06 |
| TXN-01014144 | UberEats | $68.63 | $20.59 | $48.04 | 2026-04-03 18:28:38 |
| TXN-01019657 | Clover | $142.09 | $3.41 | $138.68 | 2026-04-03 18:27:28 |
| TXN-01011966 | DoorDash | $92.69 | $27.81 | $64.88 | 2026-04-03 18:26:04 |
| TXN-01010857 | DoorDash | $137.72 | $41.32 | $96.40 | 2026-04-03 18:26:00 |
| TXN-01016184 | Toast | $66.17 | $1.72 | $64.45 | 2026-04-03 18:25:19 |