Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011224 | DoorDash | $157.48 | $47.24 | $110.24 | 2026-03-26 17:46:24 |
| TXN-01012225 | DoorDash | $58.92 | $17.68 | $41.24 | 2026-03-26 17:42:29 |
| TXN-01011926 | DoorDash | $102.66 | $30.80 | $71.86 | 2026-03-26 17:33:49 |
| TXN-01010250 | DoorDash | $96.47 | $28.94 | $67.53 | 2026-03-26 17:32:46 |
| TXN-01010963 | DoorDash | $114.35 | $34.30 | $80.05 | 2026-03-26 17:29:10 |
| TXN-01009915 | DoorDash | $154.04 | $46.21 | $107.83 | 2026-03-26 17:24:20 |
| TXN-01011029 | DoorDash | $98.08 | $29.42 | $68.66 | 2026-03-26 17:23:49 |
| TXN-01012287 | DoorDash | $63.33 | $19.00 | $44.33 | 2026-03-26 17:13:32 |
| TXN-01010052 | DoorDash | $105.12 | $31.54 | $73.58 | 2026-03-26 16:32:07 |
| TXN-01010028 | DoorDash | $127.91 | $38.37 | $89.54 | 2026-03-26 16:12:25 |
| TXN-01011699 | DoorDash | $55.94 | $16.78 | $39.16 | 2026-03-26 16:06:54 |
| TXN-01010404 | DoorDash | $114.75 | $34.42 | $80.33 | 2026-03-26 15:41:01 |
| TXN-01009671 | DoorDash | $57.69 | $17.31 | $40.38 | 2026-03-26 15:31:26 |
| TXN-01011969 | DoorDash | $121.11 | $36.33 | $84.78 | 2026-03-26 15:28:55 |
| TXN-01010323 | DoorDash | $49.60 | $14.88 | $34.72 | 2026-03-26 15:28:13 |
| TXN-01011498 | DoorDash | $154.01 | $46.20 | $107.81 | 2026-03-26 14:46:03 |
| TXN-01011604 | DoorDash | $84.09 | $25.23 | $58.86 | 2026-03-26 14:40:28 |
| TXN-01011525 | DoorDash | $87.36 | $26.21 | $61.15 | 2026-03-26 14:36:17 |
| TXN-01009702 | DoorDash | $141.73 | $42.52 | $99.21 | 2026-03-26 14:30:02 |
| TXN-01011528 | DoorDash | $113.68 | $34.10 | $79.58 | 2026-03-26 13:55:00 |
| TXN-01010046 | DoorDash | $121.23 | $36.37 | $84.86 | 2026-03-26 13:53:59 |
| TXN-01009521 | DoorDash | $132.15 | $39.65 | $92.50 | 2026-03-26 13:52:28 |
| TXN-01010322 | DoorDash | $44.89 | $13.47 | $31.42 | 2026-03-26 13:47:28 |
| TXN-01010597 | DoorDash | $159.37 | $47.81 | $111.56 | 2026-03-26 13:47:14 |
| TXN-01011815 | DoorDash | $93.33 | $28.00 | $65.33 | 2026-03-26 13:42:10 |