Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010030 | DoorDash | $115.72 | $34.72 | $81.00 | 2026-04-03 17:53:16 |
| TXN-01010769 | DoorDash | $68.37 | $20.51 | $47.86 | 2026-04-03 17:51:40 |
| TXN-01016930 | Toast | $59.56 | $1.55 | $58.01 | 2026-04-03 17:51:30 |
| TXN-01013455 | UberEats | $121.25 | $36.38 | $84.87 | 2026-04-03 17:50:53 |
| TXN-01012905 | UberEats | $133.47 | $40.04 | $93.43 | 2026-04-03 17:49:53 |
| TXN-01011677 | DoorDash | $115.36 | $34.61 | $80.75 | 2026-04-03 17:47:52 |
| TXN-01013815 | UberEats | $83.91 | $25.17 | $58.74 | 2026-04-03 17:40:32 |
| TXN-01012777 | UberEats | $114.23 | $34.27 | $79.96 | 2026-04-03 17:39:53 |
| TXN-01011676 | DoorDash | $156.35 | $46.90 | $109.45 | 2026-04-03 17:39:45 |
| TXN-01012537 | UberEats | $64.14 | $19.24 | $44.90 | 2026-04-03 17:37:11 |
| TXN-01018483 | Square | $116.08 | $3.37 | $112.71 | 2026-04-03 17:36:55 |
| TXN-01015189 | GrubHub | $71.68 | $21.50 | $50.18 | 2026-04-03 17:36:27 |
| TXN-01010243 | DoorDash | $151.71 | $45.51 | $106.20 | 2026-04-03 17:34:01 |
| TXN-01010914 | DoorDash | $105.06 | $31.52 | $73.54 | 2026-04-03 17:33:09 |
| TXN-01019553 | Clover | $133.37 | $3.20 | $130.17 | 2026-04-03 17:31:44 |
| TXN-01016072 | Toast | $101.94 | $2.65 | $99.29 | 2026-04-03 17:31:03 |
| TXN-01018582 | Square | $122.73 | $3.56 | $119.17 | 2026-04-03 17:28:40 |
| TXN-01017358 | Toast | $47.69 | $1.24 | $46.45 | 2026-04-03 17:28:27 |
| TXN-01011730 | DoorDash | $66.86 | $20.06 | $46.80 | 2026-04-03 17:26:15 |
| TXN-01014699 | GrubHub | $87.22 | $26.17 | $61.05 | 2026-04-03 17:20:46 |
| TXN-01013658 | UberEats | $112.37 | $33.71 | $78.66 | 2026-04-03 17:13:41 |
| TXN-01016132 | Toast | $79.54 | $2.07 | $77.47 | 2026-04-03 17:12:59 |
| TXN-01012528 | UberEats | $56.71 | $17.01 | $39.70 | 2026-04-03 17:11:54 |
| TXN-01017242 | Toast | $72.22 | $1.88 | $70.34 | 2026-04-03 17:09:59 |
| TXN-01016596 | Toast | $142.65 | $3.71 | $138.94 | 2026-04-03 17:08:52 |