Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012303 | DoorDash | $115.88 | $34.76 | $81.12 | 2026-03-26 10:43:30 |
| TXN-01009730 | DoorDash | $129.20 | $38.76 | $90.44 | 2026-03-26 09:43:14 |
| TXN-01011121 | DoorDash | $50.38 | $15.11 | $35.27 | 2026-03-26 09:07:07 |
| TXN-01009404 | DoorDash | $107.22 | $32.17 | $75.05 | 2026-03-26 08:54:44 |
| TXN-01010523 | DoorDash | $85.21 | $25.56 | $59.65 | 2026-03-26 08:46:50 |
| TXN-01009869 | DoorDash | $55.95 | $16.79 | $39.16 | 2026-03-26 08:20:07 |
| TXN-01009829 | DoorDash | $78.00 | $23.40 | $54.60 | 2026-03-26 08:06:28 |
| TXN-01009483 | DoorDash | $53.37 | $16.01 | $37.36 | 2026-03-26 07:06:57 |
| TXN-01010832 | DoorDash | $128.76 | $38.63 | $90.13 | 2026-03-25 22:34:01 |
| TXN-01011315 | DoorDash | $73.47 | $22.04 | $51.43 | 2026-03-25 22:05:56 |
| TXN-01009371 | DoorDash | $99.59 | $29.88 | $69.71 | 2026-03-25 21:57:02 |
| TXN-01009801 | DoorDash | $137.88 | $41.36 | $96.52 | 2026-03-25 21:23:28 |
| TXN-01011304 | DoorDash | $113.19 | $33.96 | $79.23 | 2026-03-25 21:00:25 |
| TXN-01010199 | DoorDash | $148.44 | $44.53 | $103.91 | 2026-03-25 20:52:26 |
| TXN-01011239 | DoorDash | $122.14 | $36.64 | $85.50 | 2026-03-25 20:48:48 |
| TXN-01010409 | DoorDash | $132.03 | $39.61 | $92.42 | 2026-03-25 20:43:59 |
| TXN-01011524 | DoorDash | $78.22 | $23.47 | $54.75 | 2026-03-25 20:33:08 |
| TXN-01010210 | DoorDash | $77.30 | $23.19 | $54.11 | 2026-03-25 20:31:15 |
| TXN-01009918 | DoorDash | $82.12 | $24.64 | $57.48 | 2026-03-25 20:26:28 |
| TXN-01010044 | DoorDash | $127.94 | $38.38 | $89.56 | 2026-03-25 20:24:16 |
| TXN-01011599 | DoorDash | $124.62 | $37.39 | $87.23 | 2026-03-25 20:08:42 |
| TXN-01009765 | DoorDash | $134.87 | $40.46 | $94.41 | 2026-03-25 20:04:20 |
| TXN-01011850 | DoorDash | $139.37 | $41.81 | $97.56 | 2026-03-25 19:48:11 |
| TXN-01010263 | DoorDash | $67.24 | $20.17 | $47.07 | 2026-03-25 19:46:50 |
| TXN-01011313 | DoorDash | $144.49 | $43.35 | $101.14 | 2026-03-25 19:40:31 |