Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013881 | UberEats | $87.05 | $26.11 | $60.94 | 2026-03-22 20:31:23 |
| TXN-01013838 | UberEats | $146.24 | $43.87 | $102.37 | 2026-03-22 20:29:20 |
| TXN-01012983 | UberEats | $63.51 | $19.05 | $44.46 | 2026-03-22 20:01:56 |
| TXN-01013647 | UberEats | $118.64 | $35.59 | $83.05 | 2026-03-22 19:58:22 |
| TXN-01013781 | UberEats | $68.54 | $20.56 | $47.98 | 2026-03-22 19:54:24 |
| TXN-01014132 | UberEats | $71.35 | $21.40 | $49.95 | 2026-03-22 19:44:05 |
| TXN-01013344 | UberEats | $129.51 | $38.85 | $90.66 | 2026-03-22 19:34:54 |
| TXN-01013635 | UberEats | $116.16 | $34.85 | $81.31 | 2026-03-22 19:27:32 |
| TXN-01012865 | UberEats | $122.32 | $36.70 | $85.62 | 2026-03-22 19:26:14 |
| TXN-01013164 | UberEats | $128.77 | $38.63 | $90.14 | 2026-03-22 18:52:24 |
| TXN-01013912 | UberEats | $121.27 | $36.38 | $84.89 | 2026-03-22 18:50:18 |
| TXN-01012577 | UberEats | $77.20 | $23.16 | $54.04 | 2026-03-22 18:47:17 |
| TXN-01013184 | UberEats | $154.30 | $46.29 | $108.01 | 2026-03-22 18:29:26 |
| TXN-01014126 | UberEats | $112.85 | $33.85 | $79.00 | 2026-03-22 18:20:38 |
| TXN-01012438 | UberEats | $100.42 | $30.13 | $70.29 | 2026-03-22 18:18:52 |
| TXN-01013153 | UberEats | $50.86 | $15.26 | $35.60 | 2026-03-22 18:15:51 |
| TXN-01013345 | UberEats | $91.56 | $27.47 | $64.09 | 2026-03-22 18:14:44 |
| TXN-01012968 | UberEats | $132.35 | $39.70 | $92.65 | 2026-03-22 17:49:48 |
| TXN-01013297 | UberEats | $63.53 | $19.06 | $44.47 | 2026-03-22 17:27:49 |
| TXN-01013053 | UberEats | $73.19 | $21.96 | $51.23 | 2026-03-22 15:37:13 |
| TXN-01012920 | UberEats | $133.36 | $40.01 | $93.35 | 2026-03-22 15:36:22 |
| TXN-01013576 | UberEats | $106.64 | $31.99 | $74.65 | 2026-03-22 15:32:51 |
| TXN-01014127 | UberEats | $148.92 | $44.68 | $104.24 | 2026-03-22 15:30:13 |
| TXN-01014429 | UberEats | $94.16 | $28.25 | $65.91 | 2026-03-22 15:25:20 |
| TXN-01012580 | UberEats | $57.55 | $17.26 | $40.29 | 2026-03-22 15:17:45 |