Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016051 | Toast | $144.08 | $3.75 | $140.33 | 2026-04-03 17:06:44 |
| TXN-01009628 | DoorDash | $131.93 | $39.58 | $92.35 | 2026-04-03 17:05:27 |
| TXN-01011711 | DoorDash | $69.30 | $20.79 | $48.51 | 2026-04-03 17:05:24 |
| TXN-01016290 | Toast | $85.57 | $2.22 | $83.35 | 2026-04-03 17:04:02 |
| TXN-01012630 | UberEats | $94.65 | $28.39 | $66.26 | 2026-04-03 17:03:37 |
| TXN-01013512 | UberEats | $146.23 | $43.87 | $102.36 | 2026-04-03 17:02:29 |
| TXN-01016510 | Toast | $111.62 | $2.90 | $108.72 | 2026-04-03 17:01:28 |
| TXN-01011071 | DoorDash | $146.51 | $43.95 | $102.56 | 2026-04-03 16:58:48 |
| TXN-01019901 | Clover | $62.00 | $1.49 | $60.51 | 2026-04-03 16:56:09 |
| TXN-01016978 | Toast | $126.82 | $3.30 | $123.52 | 2026-04-03 16:52:41 |
| TXN-01016035 | Toast | $49.20 | $1.28 | $47.92 | 2026-04-03 16:35:41 |
| TXN-01013510 | UberEats | $51.64 | $15.49 | $36.15 | 2026-04-03 16:33:08 |
| TXN-01019853 | Clover | $127.64 | $3.06 | $124.58 | 2026-04-03 16:27:00 |
| TXN-01014135 | UberEats | $72.17 | $21.65 | $50.52 | 2026-04-03 16:23:16 |
| TXN-01019431 | Clover | $82.54 | $1.98 | $80.56 | 2026-04-03 16:18:31 |
| TXN-01019064 | Square | $112.39 | $3.26 | $109.13 | 2026-04-03 16:13:58 |
| TXN-01014374 | UberEats | $158.03 | $47.41 | $110.62 | 2026-04-03 16:13:12 |
| TXN-01017231 | Toast | $62.45 | $1.62 | $60.83 | 2026-04-03 16:11:54 |
| TXN-01014684 | UberEats | $57.24 | $17.17 | $40.07 | 2026-04-03 16:10:46 |
| TXN-01009760 | DoorDash | $122.20 | $36.66 | $85.54 | 2026-04-03 16:09:54 |
| TXN-01019562 | Clover | $66.00 | $1.58 | $64.42 | 2026-04-03 16:09:26 |
| TXN-01018822 | Square | $135.81 | $3.94 | $131.87 | 2026-04-03 16:09:02 |
| TXN-01018441 | Square | $61.10 | $1.77 | $59.33 | 2026-04-03 16:08:29 |
| TXN-01011156 | DoorDash | $93.96 | $28.19 | $65.77 | 2026-04-03 16:03:01 |
| TXN-01011668 | DoorDash | $115.57 | $34.67 | $80.90 | 2026-04-03 16:02:46 |