Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010418 | DoorDash | $104.31 | $31.29 | $73.02 | 2026-03-25 19:39:10 |
| TXN-01011345 | DoorDash | $73.77 | $22.13 | $51.64 | 2026-03-25 19:24:10 |
| TXN-01010130 | DoorDash | $132.75 | $39.82 | $92.93 | 2026-03-25 19:20:03 |
| TXN-01011660 | DoorDash | $78.07 | $23.42 | $54.65 | 2026-03-25 19:15:06 |
| TXN-01010277 | DoorDash | $145.31 | $43.59 | $101.72 | 2026-03-25 19:07:18 |
| TXN-01009983 | DoorDash | $95.07 | $28.52 | $66.55 | 2026-03-25 18:58:41 |
| TXN-01010744 | DoorDash | $60.33 | $18.10 | $42.23 | 2026-03-25 18:48:45 |
| TXN-01011644 | DoorDash | $53.05 | $15.91 | $37.14 | 2026-03-25 18:47:43 |
| TXN-01010146 | DoorDash | $98.65 | $29.59 | $69.06 | 2026-03-25 18:47:03 |
| TXN-01012320 | DoorDash | $129.63 | $38.89 | $90.74 | 2026-03-25 18:44:52 |
| TXN-01010932 | DoorDash | $68.26 | $20.48 | $47.78 | 2026-03-25 18:39:34 |
| TXN-01011400 | DoorDash | $58.13 | $17.44 | $40.69 | 2026-03-25 18:30:32 |
| TXN-01009442 | DoorDash | $113.51 | $34.05 | $79.46 | 2026-03-25 18:26:42 |
| TXN-01010993 | DoorDash | $50.55 | $15.16 | $35.39 | 2026-03-25 18:25:48 |
| TXN-01009847 | DoorDash | $136.30 | $40.89 | $95.41 | 2026-03-25 18:18:48 |
| TXN-01011970 | DoorDash | $96.38 | $28.91 | $67.47 | 2026-03-25 18:11:44 |
| TXN-01011757 | DoorDash | $57.02 | $17.11 | $39.91 | 2026-03-25 18:07:11 |
| TXN-01011215 | DoorDash | $151.98 | $45.59 | $106.39 | 2026-03-25 18:04:51 |
| TXN-01010901 | DoorDash | $95.55 | $28.66 | $66.89 | 2026-03-25 17:56:26 |
| TXN-01010795 | DoorDash | $57.11 | $17.13 | $39.98 | 2026-03-25 17:50:06 |
| TXN-01010576 | DoorDash | $126.42 | $37.93 | $88.49 | 2026-03-25 17:49:51 |
| TXN-01010009 | DoorDash | $133.37 | $40.01 | $93.36 | 2026-03-25 17:42:16 |
| TXN-01011115 | DoorDash | $78.02 | $23.41 | $54.61 | 2026-03-25 17:31:45 |
| TXN-01011999 | DoorDash | $85.74 | $25.72 | $60.02 | 2026-03-25 17:24:36 |
| TXN-01011707 | DoorDash | $79.70 | $23.91 | $55.79 | 2026-03-25 17:12:40 |