Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009490 | DoorDash | $124.99 | $37.50 | $87.49 | 2026-03-25 12:23:02 |
| TXN-01009812 | DoorDash | $45.60 | $13.68 | $31.92 | 2026-03-25 12:02:06 |
| TXN-01012272 | DoorDash | $58.28 | $17.48 | $40.80 | 2026-03-25 12:02:04 |
| TXN-01011833 | DoorDash | $124.13 | $37.24 | $86.89 | 2026-03-25 11:49:13 |
| TXN-01010726 | DoorDash | $158.45 | $47.53 | $110.92 | 2026-03-25 11:29:38 |
| TXN-01011198 | DoorDash | $143.05 | $42.91 | $100.14 | 2026-03-25 11:24:11 |
| TXN-01010953 | DoorDash | $56.58 | $16.97 | $39.61 | 2026-03-25 11:14:46 |
| TXN-01011094 | DoorDash | $56.42 | $16.93 | $39.49 | 2026-03-25 11:05:41 |
| TXN-01009881 | DoorDash | $60.84 | $18.25 | $42.59 | 2026-03-25 11:00:12 |
| TXN-01009665 | DoorDash | $101.75 | $30.52 | $71.23 | 2026-03-25 10:50:04 |
| TXN-01010292 | DoorDash | $129.09 | $38.73 | $90.36 | 2026-03-25 10:40:34 |
| TXN-01010615 | DoorDash | $44.99 | $13.50 | $31.49 | 2026-03-25 10:38:48 |
| TXN-01009891 | DoorDash | $140.30 | $42.09 | $98.21 | 2026-03-25 10:21:15 |
| TXN-01010328 | DoorDash | $122.37 | $36.71 | $85.66 | 2026-03-25 10:03:06 |
| TXN-01011797 | DoorDash | $156.67 | $47.00 | $109.67 | 2026-03-25 10:00:53 |
| TXN-01010628 | DoorDash | $129.13 | $38.74 | $90.39 | 2026-03-25 09:40:30 |
| TXN-01011786 | DoorDash | $85.97 | $25.79 | $60.18 | 2026-03-25 08:55:07 |
| TXN-01009852 | DoorDash | $144.79 | $43.44 | $101.35 | 2026-03-25 07:52:10 |
| TXN-01010722 | DoorDash | $76.29 | $22.89 | $53.40 | 2026-03-25 07:44:24 |
| TXN-01009768 | DoorDash | $141.72 | $42.52 | $99.20 | 2026-03-25 07:38:34 |
| TXN-01010099 | DoorDash | $135.54 | $40.66 | $94.88 | 2026-03-24 23:36:33 |
| TXN-01009582 | DoorDash | $105.89 | $31.77 | $74.12 | 2026-03-24 22:35:38 |
| TXN-01011202 | DoorDash | $85.53 | $25.66 | $59.87 | 2026-03-24 21:46:13 |
| TXN-01009342 | DoorDash | $85.41 | $25.62 | $59.79 | 2026-03-24 21:39:45 |
| TXN-01011327 | DoorDash | $46.57 | $13.97 | $32.60 | 2026-03-24 21:16:20 |