Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015579 | GrubHub | $75.39 | $22.62 | $52.77 | 2026-04-03 13:29:57 |
| TXN-01018550 | Square | $60.45 | $1.75 | $58.70 | 2026-04-03 13:29:01 |
| TXN-01011764 | DoorDash | $92.79 | $27.84 | $64.95 | 2026-04-03 13:26:06 |
| TXN-01013422 | UberEats | $50.10 | $15.03 | $35.07 | 2026-04-03 13:22:39 |
| TXN-01017643 | Toast | $108.18 | $2.81 | $105.37 | 2026-04-03 13:21:13 |
| TXN-01013660 | UberEats | $52.51 | $15.75 | $36.76 | 2026-04-03 13:21:12 |
| TXN-01018219 | Square | $86.55 | $2.51 | $84.04 | 2026-04-03 13:19:59 |
| TXN-01013100 | UberEats | $127.80 | $38.34 | $89.46 | 2026-04-03 13:19:55 |
| TXN-01013120 | UberEats | $55.92 | $16.78 | $39.14 | 2026-04-03 13:19:23 |
| TXN-01016413 | Toast | $136.16 | $3.54 | $132.62 | 2026-04-03 13:18:55 |
| TXN-01018248 | Square | $88.93 | $2.58 | $86.35 | 2026-04-03 13:17:55 |
| TXN-01018041 | Square | $129.28 | $3.75 | $125.53 | 2026-04-03 13:15:46 |
| TXN-01019286 | Clover | $77.41 | $1.86 | $75.55 | 2026-04-03 13:14:10 |
| TXN-01015934 | Toast | $70.72 | $1.84 | $68.88 | 2026-04-03 13:13:51 |
| TXN-01011590 | DoorDash | $122.40 | $36.72 | $85.68 | 2026-04-03 13:13:21 |
| TXN-01017247 | Toast | $128.68 | $3.35 | $125.33 | 2026-04-03 13:12:12 |
| TXN-01018473 | Square | $41.55 | $1.20 | $40.35 | 2026-04-03 13:11:37 |
| TXN-01018715 | Square | $79.45 | $2.30 | $77.15 | 2026-04-03 13:04:44 |
| TXN-01015406 | GrubHub | $136.80 | $41.04 | $95.76 | 2026-04-03 13:03:58 |
| TXN-01014134 | UberEats | $101.61 | $30.48 | $71.13 | 2026-04-03 13:03:28 |
| TXN-01013762 | UberEats | $89.92 | $26.98 | $62.94 | 2026-04-03 13:03:09 |
| TXN-01017102 | Toast | $123.97 | $3.22 | $120.75 | 2026-04-03 13:01:26 |
| TXN-01019245 | Clover | $45.74 | $1.10 | $44.64 | 2026-04-03 13:00:13 |
| TXN-01017471 | Toast | $143.26 | $3.72 | $139.54 | 2026-04-03 12:59:27 |
| TXN-01009971 | DoorDash | $47.50 | $14.25 | $33.25 | 2026-04-03 12:58:04 |