Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011182 | DoorDash | $54.28 | $16.28 | $38.00 | 2026-03-24 17:07:07 |
| TXN-01012128 | DoorDash | $100.33 | $30.10 | $70.23 | 2026-03-24 16:50:22 |
| TXN-01010803 | DoorDash | $116.56 | $34.97 | $81.59 | 2026-03-24 16:44:22 |
| TXN-01011402 | DoorDash | $93.91 | $28.17 | $65.74 | 2026-03-24 16:03:56 |
| TXN-01009623 | DoorDash | $107.79 | $32.34 | $75.45 | 2026-03-24 15:48:52 |
| TXN-01010876 | DoorDash | $94.39 | $28.32 | $66.07 | 2026-03-24 15:48:49 |
| TXN-01011923 | DoorDash | $74.73 | $22.42 | $52.31 | 2026-03-24 15:48:23 |
| TXN-01011052 | DoorDash | $113.67 | $34.10 | $79.57 | 2026-03-24 15:42:21 |
| TXN-01011738 | DoorDash | $128.16 | $38.45 | $89.71 | 2026-03-24 15:38:46 |
| TXN-01011500 | DoorDash | $123.08 | $36.92 | $86.16 | 2026-03-24 15:20:33 |
| TXN-01011855 | DoorDash | $74.66 | $22.40 | $52.26 | 2026-03-24 15:10:42 |
| TXN-01010666 | DoorDash | $141.32 | $42.40 | $98.92 | 2026-03-24 15:01:41 |
| TXN-01009876 | DoorDash | $149.70 | $44.91 | $104.79 | 2026-03-24 14:43:59 |
| TXN-01011634 | DoorDash | $137.18 | $41.15 | $96.03 | 2026-03-24 14:33:28 |
| TXN-01011369 | DoorDash | $79.53 | $23.86 | $55.67 | 2026-03-24 14:27:30 |
| TXN-01009437 | DoorDash | $71.80 | $21.54 | $50.26 | 2026-03-24 14:27:12 |
| TXN-01011549 | DoorDash | $99.56 | $29.87 | $69.69 | 2026-03-24 14:26:26 |
| TXN-01011879 | DoorDash | $68.28 | $20.48 | $47.80 | 2026-03-24 14:25:40 |
| TXN-01009745 | DoorDash | $137.81 | $41.34 | $96.47 | 2026-03-24 14:21:28 |
| TXN-01010332 | DoorDash | $90.30 | $27.09 | $63.21 | 2026-03-24 14:11:49 |
| TXN-01011424 | DoorDash | $98.54 | $29.56 | $68.98 | 2026-03-24 14:00:09 |
| TXN-01011423 | DoorDash | $71.32 | $21.40 | $49.92 | 2026-03-24 13:58:46 |
| TXN-01009668 | DoorDash | $113.60 | $34.08 | $79.52 | 2026-03-24 13:51:46 |
| TXN-01010220 | DoorDash | $118.45 | $35.53 | $82.92 | 2026-03-24 13:28:51 |
| TXN-01011055 | DoorDash | $56.30 | $16.89 | $39.41 | 2026-03-24 13:17:17 |