Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011213 | DoorDash | $98.42 | $29.53 | $68.89 | 2026-03-24 09:51:44 |
| TXN-01010134 | DoorDash | $64.81 | $19.44 | $45.37 | 2026-03-24 09:50:26 |
| TXN-01010638 | DoorDash | $155.58 | $46.67 | $108.91 | 2026-03-24 09:30:38 |
| TXN-01009981 | DoorDash | $51.55 | $15.46 | $36.09 | 2026-03-24 09:21:28 |
| TXN-01011225 | DoorDash | $57.83 | $17.35 | $40.48 | 2026-03-24 09:04:35 |
| TXN-01010062 | DoorDash | $59.24 | $17.77 | $41.47 | 2026-03-24 08:55:29 |
| TXN-01010879 | DoorDash | $74.65 | $22.39 | $52.26 | 2026-03-24 08:47:05 |
| TXN-01011695 | DoorDash | $133.07 | $39.92 | $93.15 | 2026-03-24 08:19:44 |
| TXN-01010198 | DoorDash | $45.09 | $13.53 | $31.56 | 2026-03-24 08:00:35 |
| TXN-01010573 | DoorDash | $118.91 | $35.67 | $83.24 | 2026-03-24 07:51:38 |
| TXN-01010118 | DoorDash | $45.32 | $13.60 | $31.72 | 2026-03-24 07:45:16 |
| TXN-01011871 | DoorDash | $53.79 | $16.14 | $37.65 | 2026-03-24 07:06:45 |
| TXN-01010043 | DoorDash | $69.88 | $20.96 | $48.92 | 2026-03-23 23:17:57 |
| TXN-01010457 | DoorDash | $131.37 | $39.41 | $91.96 | 2026-03-23 23:03:25 |
| TXN-01011042 | DoorDash | $74.11 | $22.23 | $51.88 | 2026-03-23 22:32:37 |
| TXN-01010248 | DoorDash | $124.94 | $37.48 | $87.46 | 2026-03-23 22:29:54 |
| TXN-01010658 | DoorDash | $76.01 | $22.80 | $53.21 | 2026-03-23 21:38:52 |
| TXN-01011516 | DoorDash | $99.94 | $29.98 | $69.96 | 2026-03-23 21:31:38 |
| TXN-01011675 | DoorDash | $76.07 | $22.82 | $53.25 | 2026-03-23 21:05:53 |
| TXN-01011581 | DoorDash | $152.31 | $45.69 | $106.62 | 2026-03-23 20:42:11 |
| TXN-01010462 | DoorDash | $58.58 | $17.57 | $41.01 | 2026-03-23 20:39:59 |
| TXN-01011646 | DoorDash | $131.40 | $39.42 | $91.98 | 2026-03-23 20:39:43 |
| TXN-01009555 | DoorDash | $53.79 | $16.14 | $37.65 | 2026-03-23 20:34:03 |
| TXN-01009425 | DoorDash | $151.62 | $45.49 | $106.13 | 2026-03-23 20:29:48 |
| TXN-01011061 | DoorDash | $80.02 | $24.01 | $56.01 | 2026-03-23 20:28:54 |