Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015687 | GrubHub | $146.25 | $43.88 | $102.37 | 2026-04-03 10:28:09 |
| TXN-01010893 | DoorDash | $105.68 | $31.70 | $73.98 | 2026-04-03 10:14:57 |
| TXN-01014912 | GrubHub | $148.37 | $44.51 | $103.86 | 2026-04-03 10:11:56 |
| TXN-01018197 | Square | $46.71 | $1.35 | $45.36 | 2026-04-03 10:01:53 |
| TXN-01017512 | Toast | $98.59 | $2.56 | $96.03 | 2026-04-03 10:00:37 |
| TXN-01009400 | DoorDash | $120.11 | $36.03 | $84.08 | 2026-04-03 09:59:32 |
| TXN-01015421 | GrubHub | $59.14 | $17.74 | $41.40 | 2026-04-03 09:59:26 |
| TXN-01016882 | Toast | $43.03 | $1.12 | $41.91 | 2026-04-03 09:57:58 |
| TXN-01015549 | GrubHub | $156.13 | $46.84 | $109.29 | 2026-04-03 09:52:34 |
| TXN-01019734 | Clover | $108.47 | $2.60 | $105.87 | 2026-04-03 09:52:05 |
| TXN-01015478 | GrubHub | $153.30 | $45.99 | $107.31 | 2026-04-03 09:48:19 |
| TXN-01016551 | Toast | $130.72 | $3.40 | $127.32 | 2026-04-03 09:47:50 |
| TXN-01017029 | Toast | $128.01 | $3.33 | $124.68 | 2026-04-03 09:40:59 |
| TXN-01018547 | Square | $54.14 | $1.57 | $52.57 | 2026-04-03 09:36:27 |
| TXN-01013958 | UberEats | $123.08 | $36.92 | $86.16 | 2026-04-03 09:33:05 |
| TXN-01012944 | UberEats | $147.85 | $44.35 | $103.50 | 2026-04-03 09:24:21 |
| TXN-01015469 | GrubHub | $82.74 | $24.82 | $57.92 | 2026-04-03 09:10:38 |
| TXN-01019279 | Clover | $66.70 | $1.60 | $65.10 | 2026-04-03 09:03:09 |
| TXN-01016002 | Toast | $87.80 | $2.28 | $85.52 | 2026-04-03 09:00:36 |
| TXN-01011824 | DoorDash | $128.82 | $38.65 | $90.17 | 2026-04-03 08:56:31 |
| TXN-01018783 | Square | $108.16 | $3.14 | $105.02 | 2026-04-03 08:54:37 |
| TXN-01018258 | Square | $80.42 | $2.33 | $78.09 | 2026-04-03 08:45:44 |
| TXN-01014032 | UberEats | $151.92 | $45.58 | $106.34 | 2026-04-03 08:44:07 |
| TXN-01010324 | DoorDash | $52.21 | $15.66 | $36.55 | 2026-04-03 08:37:32 |
| TXN-01015147 | GrubHub | $99.21 | $29.76 | $69.45 | 2026-04-03 08:33:53 |