Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012533 | UberEats | $91.08 | $27.32 | $63.76 | 2026-04-03 08:30:55 |
| TXN-01017261 | Toast | $132.27 | $3.44 | $128.83 | 2026-04-03 08:23:13 |
| TXN-01013950 | UberEats | $89.93 | $26.98 | $62.95 | 2026-04-03 08:19:29 |
| TXN-01018327 | Square | $50.68 | $1.47 | $49.21 | 2026-04-03 08:17:40 |
| TXN-01018401 | Square | $111.37 | $3.23 | $108.14 | 2026-04-03 08:09:39 |
| TXN-01017974 | Square | $127.69 | $3.70 | $123.99 | 2026-04-03 07:55:22 |
| TXN-01016340 | Toast | $69.09 | $1.80 | $67.29 | 2026-04-03 07:41:40 |
| TXN-01015600 | GrubHub | $133.52 | $40.06 | $93.46 | 2026-04-02 23:44:53 |
| TXN-01016062 | Toast | $120.07 | $3.12 | $116.95 | 2026-04-02 23:29:58 |
| TXN-01018284 | Square | $40.28 | $1.17 | $39.11 | 2026-04-02 22:56:49 |
| TXN-01014637 | UberEats | $105.47 | $31.64 | $73.83 | 2026-04-02 22:49:20 |
| TXN-01016616 | Toast | $130.45 | $3.39 | $127.06 | 2026-04-02 22:42:16 |
| TXN-01014345 | UberEats | $152.87 | $45.86 | $107.01 | 2026-04-02 22:38:28 |
| TXN-01016470 | Toast | $95.15 | $2.47 | $92.68 | 2026-04-02 22:34:42 |
| TXN-01014173 | UberEats | $52.38 | $15.71 | $36.67 | 2026-04-02 22:19:47 |
| TXN-01019617 | Clover | $44.73 | $1.07 | $43.66 | 2026-04-02 22:18:40 |
| TXN-01017780 | Square | $134.97 | $3.91 | $131.06 | 2026-04-02 21:57:28 |
| TXN-01012662 | UberEats | $155.42 | $46.63 | $108.79 | 2026-04-02 21:56:28 |
| TXN-01014834 | GrubHub | $50.43 | $15.13 | $35.30 | 2026-04-02 21:55:18 |
| TXN-01014585 | UberEats | $46.12 | $13.84 | $32.28 | 2026-04-02 21:52:34 |
| TXN-01016256 | Toast | $41.12 | $1.07 | $40.05 | 2026-04-02 21:50:04 |
| TXN-01015542 | GrubHub | $53.85 | $16.16 | $37.69 | 2026-04-02 21:46:25 |
| TXN-01018184 | Square | $41.26 | $1.20 | $40.06 | 2026-04-02 21:41:38 |
| TXN-01017905 | Square | $125.95 | $3.65 | $122.30 | 2026-04-02 21:40:14 |
| TXN-01012896 | UberEats | $149.30 | $44.79 | $104.51 | 2026-04-02 21:39:17 |